Associa Canyon Gate Welcomes Seasoned Sales and Management Professional Veronica Armendariz as Business Development Manager

Dallas, Texas, UNITED STATES

ALBUQUERQUE, N.M., March 20, 2017 (GLOBE NEWSWIRE) -- Canyon Gate, an Associa company, recently welcomed seasoned sales and management professional Veronica Armendariz to its staff as business development manager to further its portfolio growth in El Paso, Texas, and Santa Fe and Albuquerque, N.M. Armendariz possesses nearly 10 years of sales and marketing experience in the Southwest working in a variety of business development positions.

"We are extremely excited to add Veronica to the Associa Canyon Gate family," said Associa Regional Sales Director Leslie Baldwin, CMCA, AMS. "Being able to assign a full time business development manager to this branch signals big growth on the horizon. Her skillset and expertise will allow Canyon Gate to continue to deliver the industry's best customer service to its current clients, while helping to grow its portfolio to record numbers."

Armendariz joins Associa from John Wiley & Sons where she was a publisher's representative, managing a territory consisting of more than 500 accounts in the Southwest. She obtained $1.7 million in sales for eight educational institutions in the Southwest, while collaborating with customers and colleagues to strategize effective methods for using digital and print products.

Prior to John Wiley & Sons, Armendariz was an area sales manager for Medi-Quip International, working to plan and execute growth goals. She helped orthopedic surgeons, sports medicine physicians, pain management physicians and physical therapists to promote patient referrals for post-op and pain management medical devices. Armendariz consistently met her patient referral goals and tripled patient fittings during her tenure.

Armendariz also served as an admissions recruiter at both California College of San Diego and Ashford University. She was continually part of both institutions' top 10% of producers and consistently exceeded monthly and annual goals. Overall, she generated millions of dollars in revenue each year during her time in higher education.

A 2008 graduate of the University of Texas, Armendariz holds a business administration degree.

Building and managing successful communities for more than 37 years, Associa is the worldwide leader in community management with over 10,000 employees operating more than 180 branch offices in the United States, Mexico, and Canada. Based in Dallas, Texas, our industry expertise, financial strength and innovation meet the unique needs of clients across the world with customized services and solutions designed to help communities achieve their vision. To learn more about Associa and its charitable organization, Associa Cares, go to or

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