SAN DIEGO, May 03, 2017 (GLOBE NEWSWIRE) -- PACIFIC Digital Group, the Discovery Agency, will cohost a panel discussion and interactive roundtable at the Digital Travel Summit in Las Vegas. Digital Travel Summit is the premier event for senior executives in travel and hospitality. Sessions will focus on shifts in the online travel industry and the impacts of searcher intent on digital marketing tactics.
The panel discussion, “Alternative Search Practices for Airfare” will highlight emerging trends in flight search and SEO, as well as the power of searcher values and its influence on sales. The panel is scheduled for May 8 at 1:45 p.m., Jamey Bainer, Director of Strategy & Planning at PACIFIC will be joined by executives from Expedia, Turo, and FareCompare.
On day two of the conference, Bainer will host an innovation roundtable on “Succeeding in the New Age of Search” to explore how brands can focus inbound marketing strategies on searcher intent to become more discoverable online. The roundtable will be held on May 9 at 1:30 p.m.
“Travelers today have access to more information during every touch point in the buying process and with that comes control over how and when they interact with brands,” said Bainer. “Travel brands need to be present when and where their ideal customer is actively seeking their services.”
Digital Travel Summit will be held May 8-10 at Green Valley Ranch in Las Vegas.
About PACIFIC:
We are PACIFIC, the Discovery Agency. As experts on curiosity, we craft multi-channel inbound search marketing campaigns that help our clients align their brand story with the questions their customers are asking. With a client list that includes Expedia, Travelocity, Jacuzzi, Mint, Microsoft, and others, we build campaigns that deliver incredible results. For more information, visit www.meetpacific.com.