Beyond Yoga Chooses Borderlinx to Expand eCommerce Reach

Borderlinx, an international shipping solution provider for online retailers, is driving Beyond Yoga’s global expansion

Seattle, Washington, UNITED STATES

New York, NY, Sept. 27, 2017 (GLOBE NEWSWIRE) -- Beyond Yoga, the luxury athleisure brand, has teamed up with Borderlinx to extend products to global customers. As one of few brands specializing in body positive fashion for sizes XXS to XXL, Beyond Yoga is leading the evolution of women’s athleisure wear.

To compliment brand expansion and fulfill orders outside the United States, Beyond Yoga is leveraging the Go.Borderlinx® Cross-Border Solution. The retailer will now ship to customers in 65 countries by offering a seamless international checkout process that includes a guaranteed total landed cost, i.e., international shipping, local customs duty, import tax and any applicable local clearance fees. By providing customers a total landed cost and price transparency, Beyond Yoga can greatly reduce shopping cart abandonment and avoid customs clearance delays, which are common problems for online retailers and their international business.

"Beyond Yoga's body positive message is the core of our brand. We work hard to not only spread that message domestically but beyond our borders as well,” said Beyond Yoga CEO Michelle Wahler. “By partnering with Borderlinx, we are able to successfully reach customers on a global level, delivering them high-quality styles while teaching women everywhere that confidence is not a size, but a state of mind.”

The Borderlinx solution compliments Beyond Yoga’s existing fulfillment process. The retailer is now able to process shipping labels and customs documentation on-site. This innovative offering by Borderlinx reduces unnecessary domestic cost and transit time.

“Borderlinx’s mission has always been to empower retailers to easily expand internationally,” said Borderlinx CGO Sébastien Dubuisson. “The Go.Borderlinx® solution allows retailers to do this without altering their checkout or fulfillment setup. We’re thrilled that Beyond Yoga adopted our platform and are excited to see them grow internationally as they’ve done here in the United States.”

Borderlinx was able to integrate with Beyond Yoga’s eCommerce setup thanks to their pre-built Magento integration module.

About Borderlinx and the Go.Borderlinx® Solution
When eCommerce retailers are ready to reach international markets, they turn to Borderlinx. Our integrated cross-border eCommerce solution, Go.Borderlinx®, lets retailers expand shipping services to international shoppers by leveraging a suite of cross-border features, including total landed cost at checkout, automated HS Code classification and flexible fulfillment options.

About Beyond Yoga
Beyond Yoga, based in Los Angeles, California, is a luxury athleisure brand designed to transition seamlessly from studio-to-street. Their body positive silhouettes are made for all shapes and sizes because the brand believes that confidence is not a size, but a state of mind. To show this, Beyond Yoga produces a wide range of sizes. Each item is meticulously designed and tested to ensure that customers don’t just look good in it, but feel good too.