G2 Crowd’s 2017 Software Report Names Centro as the Best Demand Side Platform

User Reviews of Centro’s Basis Platform Highlight its Customer Support, Usability and Features

CHICAGO, Oct. 11, 2017 (GLOBE NEWSWIRE) -- Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been recognized as the leader in the G2 Crowd Demand-Side Platform (DSP) Grid report. A leading business software review platform, G2 Crowd evaluated programmatic advertising technology systems using customer reviews and feedback. Centro’s DSP, Basis, received the highest ranking based off user satisfaction relating to support, ease-of-use, features and more. The report is available at: www2.centro.net/G2-Crowd-Report-Download.

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The G2 Crowd Grid report represents the voice of software users. The DSPs on the Grid are ranked by customer satisfaction (based on user reviews collected through August 28, 2017) and market presence (based on market share, vendor size, and social impact). To calculate the product strength and scores in real time, G2 Crowd rates DSP products algorithmically based on data sourced from product reviews shared by G2 Crowd users and data aggregated from online sources and social networks. Technology buyers can use this data to select the best DSP for their businesses and to find peers with similar experiences. To view the Grid data, please visit the DSP page.

“Basis DSP by Centro has been identified as a Leader in our Fall 2017 Demand Side Platform (DSP) Grid based on its large market presence and high levels of customer satisfaction,” said Mitch Lieberman, director of research, G2 Crowd. “Basis DSP’s satisfaction ratings each scored higher than the category average. Additionally, 100 percent of users rated it four out of five stars or better.”

Distinguished by its ease-of-use, as highlighted by users, Basis DSP offers features necessary for advanced programmatic advertising, including:

  • Omni-channel reach supporting display, social, video, native, mobile and connected TV
  • Private marketplaces – 1000 private deals among hundreds of top publishers
  • Robust brand safety controls
  • Algorithmic optimization with automated bid adjustments made on each placement

Basis DSP is the nucleus of Centro’s next generation programmatic software and media buying business ecosystem. This combined SaaS solution boosts team and campaign performance by enabling advertisers to integrate real-time bidding (RTB), direct, search and social advertising into one campaign planning platform. Programmatic advertising and direct-to-publisher media buying, as well as campaign optimization and analysis, are orchestrated through this all-in-one digital media system.

“G2 Crowd has established a standard for user-focused evaluations of business software and systems,” said Katie Risch, EVP of customer experience, Centro. “Our positive scores on the G2 Crowd report speaks to Centro’s development of a programmatic advertising system that is easy-to-use, feature-rich and powerful. This is an extension of our history in bringing simplicity to the complex ad tech ecosystem.”

About Centro
Centro (www.centro.net) is a provider of enterprise-class software for digital advertising organizations. Its Basis technology platform centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.

About G2 Crowd, Inc.
G2 Crowd, the world’s leading business solution review platform, leverages more than 170,000 user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Every month, nearly one million people visit G2 Crowd’s site to gain unique insights. Co-founded by the founder and former executives of SaaS leaders like BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce) and backed by more than $45 million in capital, G2 Crowd aims to bring authenticity and transparency to the business marketplace. For more information, go to G2Crowd.com.

Anthony Loredo

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