Pittsburgh, Nov. 01, 2017 (GLOBE NEWSWIRE) -- Today, the chief perfumers at Air-Scent® International, a leading scent marketing and air care specialist, announced the top, most popular fall scents of 2017 for commercial retail environments. Fir and Balsam, Cornucopia, Mistletoe — these unique scents and others are expected to transform the bottom lines of retail businesses this holiday season, tapping into the burgeoning, research-backed power of scent marketing.
According to Global Industry Analysts, the global scent marketing industry is expected to net a whopping $46.6 billion by 2018. Further, a Swedish study underscored the power behind scent when it was discovered that a pleasantly scented point-of-sale marketing display of shampoo increased sales at that location by 36.9% and overall store shampoo sales by almost 27%. In the words of Arnold Zlotnik, President of Air-Scent, “The Holiday season is a competitive time of the year for retailers and a strategically diffused scent can help ensure the difference between a weak bottom line or one to celebrate come New Year.”
Arnold added, “Tastes change. Trends evolve. We have well over seven decades of experience refining fragrances based upon market preferences. Each year we bring whiffs of new premium scents to hotels, retailers and businesses looking to enhance their commercial interiors boost sales. We’ve created a cornucopia of fall aromas that will help retailors reach consumers in what advertisers increasingly see as one of the most powerfully effective way to increase sales — through the sense of smell.”
About Air-Scent International
Founded in 1946, Air-Scent is a leading scent marketing specialist and fragrance manufacturer, providing commercial-grade air freshening systems and odor neutralizing products to scenting companies, distributors and directly to a wide range of global clients.
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Attachments:
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/a5ba4898-c09a-480c-bd6b-99a48d4af0d8