Lucktastic Live and Hasbro to Host MONOPOLY Themed Game Show Event in the Madison Square Garden Plaza on January 5th at 2:45 PM ET

Broadcast via Facebook Live, event gives Madison Square Garden Plaza pedestrians the chance to play and win merchandise, gift cards, cash and valuable Lucktastic tokens

NEW YORK, Jan. 04, 2018 (GLOBE NEWSWIRE) -- Lucktastic, a pure play, free app and entertainment destination that is reimagining winning experiences, rewards and discovery, together with Hasbro, Inc. (NASDAQ:HAS) announced an exciting, Lucktastic Live MONOPOLY-themed game show event will take place in the Madison Square Garden Plaza (33rd Street between 7th and 8th) on January 5th from 2:45 PM – 3:30 PM ET. The event will highlight the company’s collaboration with Hasbro while broadcasting a live and engaging MONOPOLY-themed experience to its Facebook Live audience. 

“Roll out the red carpet and set up the velvet rope, this is going to be an amazing event with a lot of fanfare and excitement right in the center of Madison Square Garden Plaza,” said Alex Tarrand, VP of Marketing for Lucktastic. “Our collaboration with Hasbro’s MONOPOLY brand has given our players hours and hours of playtime in the app as well as cash prizes for dozens of winners to date, so we thought it would be fun to bring the game to the people. Come one and come all and play for a chance to win!”

On the day of the event, pedestrians in Madison Square Garden Plaza will have the opportunity to play a MONOPOLY-themed dice game for prizes including Lucktastic merchandise and gift cards. Players will also gain special access to an unlock code for five chances to win $100. Viewers of the Lucktastic Live event will be able to watch and interact with the hosts in real time and will also receive the unlock code for more chances to win $100 prizes.

“Whether fans play face-to-face, on mobile or online, there is a MONOPOLY experience to fit every lifestyle,” said Mark Blecher, Senior Vice President, Digital Gaming & Licensing, Hasbro. “We are excited to collaborate with Lucktastic on their interactive game show so that fans can connect with MONOPOLY in a fun, new way.”

With a dominant social footprint that includes more than 4 million followers, the Lucktastic brand reaches 15 million unique American consumers every week. In addition to entertaining and giving Lucktastic users even more chances to win cash and prizes, the show has also driven more than 840K in-app engagements. Lucktastic Live continues to become more popular with an average of 300% lift in reach over the past three months and 460% lift in the same time period.

About Lucktastic
Considered one of New York City's fastest growing mobile-first companies, Lucktastic is the leader in delivering innovative promotions, rewards, and instant winning experiences. The company connects consumers with top partners in mobile gaming, commerce, branding, and product discovery. The pure play, free to play Lucktastic app launched on Android in 2014 and has quickly built an engaged and loyal customer base attracting nearly 15 million installs in the US on Android and iOS. With a dominant social footprint that includes over 4 million followers, the Lucktastic brand reaches 15 million unique American consumers every week. For more information visit        

About Hasbro
Hasbro (NASDAQ:HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Michael Volpatt
Larkin/Volpatt communications