NEW YORK, March 29, 2018 (GLOBE NEWSWIRE) -- via NetworkWire – NetworkNewsWire ("NNW"), a multifaceted financial news and publishing company, today announces the publication of an editorial featuring Choom Holdings Inc. (CSE:CHOO) (OTCQB:CHOOF), a client of NNW focused on channeling the spirit of Hawaii in the Okanagan and building culture around its high-grade handcrafted cannabis brand.
To view the full publication, titled “Cannabis Companies Prepare their Brands for Canadian Legalization,” visit: http://nnw.fm/oDL6d
With the limits on packaging, cannabis companies will need other ways to mark their brands upon the public consciousness. As in so much about cannabis branding, Choom is already a step ahead on this.
The company’s business plan includes a complete supply chain, from production through to sales. As part of this, it has developed a design for distinct Choom branded dispensaries to sell its products. Sitting on Canadian high streets, these will provide a welcoming place for consumers to buy their cannabis. The style of the shops combines elements of the relaxed, choom gang aesthetic with others drawn from high impact modern brands. Comfortable sofas and wood panels sit alongside clean white shelves full of neatly ordered products. There are even touches of Hawaiian greenery to evoke the great outdoors.
These shops will let Choom establish its brand identity despite the limits on packaging and advertising. It’s a smart approach to branding that should help it take a leading place in the new cannabis market.
About Choom™
Channeling the spirit of Hawaii in the Okanagan, high-grade handcrafted strains by Choom™ are all about cultivating good times and good friends. Choom™ was inspired by the Choom Gang; a group of buddies in Honolulu during the 1970s. Now, after four decades, Choom is bringing the spirit of Hawaii to the Okanagan. The company is planting its flag in the rapidly growing legal cannabis industry in Canada with its own brand of high-grade handcrafted herb. For more information, visit the company’s website at www.Choom.ca.
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Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluating such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in the company's SEC filings. These risks and uncertainties could cause the company's actual results to differ materially from those indicated in the forward-looking statements.
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