TopLine Federal Credit Union’s Vicki Roscoe Erickson Promoted to SVP

Erickson will now serve as the financial institution’s senior vice-president of marketing and communications

Maple Grove, Minnesota, UNITED STATES


MAPLE GROVE, Minn., June 07, 2018 (GLOBE NEWSWIRE) -- Twin Cities member-owned cooperative TopLine Federal Credit Union vice-president of marketing and communications Vicki Roscoe Erickson has been promoted to senior vice president. In this role, she is responsible for overseeing all aspects of marketing and communications including member experience, brand stewardship, internal and external communications, omni-channel integrated advertising, business intelligence, public relations and community initiatives to support TopLine’s strategic goals, cooperative philosophy and commitment to member education.  Erickson will continue to serve as president of the TopLine Credit Union Foundation, an organization she helped create in 2015.

“Vicki Erickson has been a tremendous asset in enhancing TopLine’s brand recognition and respect in the communities we serve — her eye for creative and consistent messaging is unmatched,” said Tom Smith, president and CEO, TopLine Federal Credit Union. “As a key member of senior leadership, she provides excellent insight and perspective. She is also very active in the community, serving on several boards and has also led our credit union foundation with care and vision since its beginning.”

“In my decade at TopLine, I have strived to fulfill our ongoing core mission of educating consumers on the credit union difference, along with the importance of financial independence and wise money management,” said Vicki Erickson, senior vice-president, TopLine Federal Credit Union.  “One of my greatest honors is to have the opportunity to facilitate financial education sessions for families in our community— to date I’ve worked with more than 3,500 students and their parents to help them learn the value of financial stability.” 

Erickson holds a degree in business management and political science from Hamline University, and has been with TopLine’s marketing team since 2008. In addition to her marketing and communications responsibilities, she also oversees and serves as president of the TopLine Credit Union Foundation. She is the past board chair of the North Hennepin Area Chamber of Commerce, co-chair of the Minnesota Credit Union Foundation Scholarship Council, board director for the MN Jump$tart Coalition, partners with Hennepin Technical College for its financial literacy Gear-Up Grant, and is a member of the Credit Union Executive Society, CUNA Marketing Council and the Minnesota Credit Union Women’s Leadership Network.

TopLine Federal Credit Union, a Twin Cities-based credit union, is Minnesota’s 13th largest, with assets of more than $435 million.  Established in 1935, the not-for-profit cooperative offers a complete line of financial services, as well as auto and home insurance, from its five branch locations — in Bloomington, Brooklyn Park, Maple Grove, Plymouth and in St. Paul’s Como Park — as well as by phone, mobile app and online at www.TopLinecu.com.  Membership is available to anyone who lives, works, worships, attends school or volunteers in Anoka, Carver, Dakota, Hennepin, Ramsey, Scott or Washington Counties and their immediate family members.  Visit us on our facebook page at https://www.facebook.com/TopLineFederalCreditUnion.

CONTACT:
Vicki Roscoe Erickson
Senior Vice President, Marketing & Communications, TopLine Federal Credit Union
President, TopLine Credit Union Foundation
verickson@toplinecu.com
763-391-0872

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/7715350a-592a-40bd-aa0e-657c7da5b0e3

Erickson, Vicki