Rocky Mountain High Brands Announces Update on Private Label Agreement

Dallas, Texas, UNITED STATES

DALLAS, June 11, 2018 (GLOBE NEWSWIRE) -- Rocky Mountain High Brands, Inc. (OTCQB:RMHB), a fully reporting lifestyle brand management company specializing in high-quality health and wellness products, announced today the brand names ROCKET HIGH and CALIFORNIA have been selected by CBD ALIMENTOS SA DE CV under its Master Manufacturer Agreement with RMHB for their hemp-derived CBD-infused beverages. An update on the status of the project is included.

ROCKET HIGH highlights the energy and strength of a rocket destined for new frontiers, while paying homage to the iconic Rocky Mountain High brand name. CALIFORNIA captures the feeling and fast-paced lifestyle of the Golden Coast. The brand identities are built with two contrasting typographies, to depict a high-energy look and feel. A metallic texture was chosen with the goal of communicating strength and high impact for both energy drinks. Abstract color patterns are used to communicate the star ingredient, CBD, portrayed on the plant pattern in the background.

Michael Welch, Chairman of the Board, President and Chief Executive Officer of Rocky Mountain High Brands, Inc., stated, “Today’s announcement reflects the progress we’ve made with our Master Manufacturing Agreement. This both exemplifies and reinforces RMHB’s strategic relationship with CBD ALIMENTOS SA DE CV and BHEINN IMPACT CONSULTING, LLC.

BHEINN is a consulting firm founded by Alejandro Montano, its Chief Executive Officer.  BHEINN works with companies worldwide to find the right partners and markets for their products or services. BHEINN acts on the behalf of CBD ALIMENTOS SA DE CV, vetting the best hemp-based companies in the United States that can deliver private branding in a way that is authentic to CBD ALIMENTOS SA DE CV.  

Mr. Montano is currently introducing hemp-CBD products to the European market and is continuously searching for innovative products to present to the global market. With a background in International Business, as a graduate of both the University of Glasgow, Scotland, and the University of Texas at San Antonio, he is passionate about international trade between emerging and developed countries.

Montano stated, “It takes time and energy to build strong and lasting business relationships. They are an integral and necessary part of success. Our initial attraction to Rocky Mountain High Brands was their Rocky Mountain High hemp-infused energy drinks. As we developed a relationship with the RMHB team, they gained our trust and respect. We feel strongly that the Company perfectly relates to our way of life and beliefs, and most importantly, understands the cultural differences in doing business between Mexico and the United States. Rocky Mountain High Brands has proven to be a valuable partner. We look forward to continuing this great partnership in the years to come.”

Montano continued, “The United States is one of the best countries in the world with the best quality control and availability of CBD-infused products. CBD ALIMENTOS SA DE CV and BHEINN have created brands encompassing different CBD product lines, with a goal to penetrate the consumer market through the most well-established sales channels in Mexico. After the Mexico elections are held on July 1, we will work with CBD ALIMENTOS SA DE CV on issuing the first purchase order to RMHB. We anticipate the purchase order will be for 8,000,000 cans of ROCKET HIGH and CALIFORNIA beverages that will be shipped to CBD ALIMENTOS SA DE CV’s warehouse in Laredo, Texas once production is complete this summer.”

Michael Welch concluded, “Latin America is one of the fastest growing markets in the world. Our relationship with BHEINN not only brought us CBD ALIMENTOS SA DE CV, but fully leverages our competitive advantage by bringing our “good for you” CBD products to dynamic markets in unique and relevant ways.  We can maximize the value of this fast-growing category through Private Label distribution channels into the international marketplace.”


BHEINN is a global consulting firm lending valuable expertise and providing advice and guidance in trending products and tactical services. BHEINN has extensive experience brokering commodities, technology, vetting suppliers and their facilities, creating pricing and market analysis, and implementing international commercial strategies in the United States, Europe, and Latin America. BHEINN believes that it’s not just about having a good product, it’s about creating the right market for it.

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About Rocky Mountain High Brands:

ROCKY MOUNTAIN HIGH BRANDS, INC., (RMHB) is a publicly-traded, lifestyle brand management company that markets “good for you” products to health-conscious consumers. We leverage consumer trends and marketing insights for emerging product categories to create meaningful brand experiences.

We are committed to empowering, motivating and inspiring healthy lifestyle habits that touch the lives of everyday people. We reach those people with our brand messages and change people’s lives with our products.   Wellness is a choice. Our mission is to help people who make that choice maintain it through developing everyday simple habits. Our products inspire people to choose wellness and healthy lifestyles.

The Company currently markets a naturally high alkaline spring water under the name Eagle Spirit Spring Water. In March 2018, the Company launched its HEMPd product line to include CBD-infused waters and functional beverages, and CBD-infused topicals and nutraceuticals. RMHB continues to be innovative through R&D bringing new products to market that provide consumers with options that feed our mission of healthy habits for life. 

For interested investors, our stock symbol is RMHB.

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Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

Michael Welch, President and Chief Executive Officer

Business Development:
John Blackington, Chief Commercialization Officer

Investor Relations:
Jack Eversull, President
The Eversull Group, Inc.
Phone:  (972) 571-1624
Fax:     (214) 469-2361