HASBROUCK HEIGHTS, N.J., July 06, 2018 (GLOBE NEWSWIRE) -- Demand Gen Report will host its second-annual, week-long Buyer Insights & Intelligence Series (#bii18) July 9-13. The series will highlight examples and best practices for driving orchestrated dialog with key decision makers. Sessions will address each step of the process including building out rich buyer profiles and personas, identifying new accounts that are expressing interest, expanding the number of contacts within key accounts and developing messaging and compelling content that will address buyers’ pain points.
“B2B marketing and sales teams are continuing to shift beyond lead generation, toward precision targeting, and the technology to help them do it is more abundant and accessible than ever before,” said Andrew Gaffney, Editorial Director for Demand Gen Report. “Today, organizations are leveraging a multitude of methods and tools, such as signal data triggers, first- and third-party intent data signifiers and even resurgent predictive platforms to target accounts, engage buyers and achieve ROI. The Buyer Insights & Intelligence Webinar Series aims to provide tactical tips, insights and examples that marketers can apply along their own paths to precision.”
Webcasts will include:
- July 9, 12:00 pm ET: Relevance Required: How B2B Buyer Expectations Are Accelerating The Need For Personalization
- July 9, 2:00 pm ET: Using Personalized Video To Get More Attention And Gain More Insights On Key Audiences
- July 10, 12:00 pm ET: The Secret Ingredients To A Winning ABM Blueprint
- July 10, 2:00 pm ET: How to Harness Data & Analytics To Execute And Report On Account Intelligence
- July 10, 3:00 pm ET: How RingCentral Optimized Account-Based Insights And Buyer Intelligence To Close More Deals
- July 11, 12:00 pm ET: What You Don't Know Can Hurt You: How Marketing Can Close The Gap To Give Sales The Insights They Need
- July 11, 2:00 pm ET: Lessons From The State Of B2B Content Consumption & Demand Report And Real-World Tactics That Achieved 1500% ROI
- July 11, 3:00 pm ET: Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales And Marketing Programs
- July 12, 12:00 pm ET: Creating A Data Strategy For Marketing Attribution Success
- July 12, 2:00 pm ET: Cracking The Case On Context: Using Audience Insights To Build Web Experiences For Actual Humans
- July 12, 3:00 pm ET: Fire-Breathing ABM: Orchestrating Target Account Plays “In-Fuze-d” With Rich Purchase Intent
- July 13, 12:00 pm ET: The ABM Content Challenge: How To Balance Personalization And Scale
- July 13, 2:00 pm ET: Developing Smart Content: How Interactive Content Helps Identify Buyer Pain Points & Paths For Continuing The Conversation
B2B professionals interested in learning more or registering for any of these sessions can sign up to access any or all of these webcasts for free by visiting the 2018 Buyer Insights & Intelligence Webinar Series Registration hub.
About Demand Gen Report
Demand Gen Report is a targeted online publication that uncovers the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. A key component of the publication’s editorial coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage their multichannel demand generation efforts.
Contact:
Sheri Butts
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