DALLAS, Aug. 22, 2018 (GLOBE NEWSWIRE) -- Direct response marketing campaigns are only as good as the copywriting that drives the message. In the newest infographic by Koeppel Direct, everything you need to know about how to write engaging and effective copy using proven formulas that help writers structure their copy strategically is explained.
The infographic, Direct Response Copywriting: Crafting Copy That Converts, shares some of the most well-kept direct response copywriting secrets in the industry, such as how to use effective value propositions and powerful calls-to-action (CTAs) to help direct response campaigns drive the consumer to take action.
Rick Petry, Direct Response Copywriter, recently shared that “the problem and solution should be established in seven seconds or less. You’ve got to have something that’s going to grab their attention.”
Direct response campaigns are centered around creating copy that converts, and many of the techniques shared in the infographic explains how to write effective copy, how to choose your words wisely, how to customize copy based on campaign type, and how to present your value. View the complete infographic at: https://www.koeppeldirect.com/drtvblog/direct-response-copywriting-that-converts/
About Koeppel Direct
Based in Dallas, Koeppel Direct is a leading direct response (DR) advertising agency, specializing in multi-channel direct response television (DRTV) and digital advertising. As buyers of direct response advertising time, Koeppel Direct assists clients in strategically placing DR advertising, as well as creating an effective advertising campaign that maximizes their clients' ROI. In addition to DRTV and digital, Koeppel Direct provides media services for print and radio -- tapping into a broad range of opportunities for their clients.
Founded in 1995 by President Peter Koeppel, the company has grown into a dynamic and diverse team, with each team member bringing expert direct marketing and advertising knowledge and experience. Koeppel himself is a thought leader who is a frequent direct marketing industry speaker and editorial contributor, serving on Forbes magazine’s Agency Council. Koeppel Direct's client portfolio includes major brands like TurboTax and Rubbermaid. The professional management and highly experienced staff have made Koeppel Direct a leading direct response advertising agency in America.
For more information about Koeppel Direct, please visit:
https://www.koeppeldirect.com/
https://www.linkedin.com/company/koeppel-direct/
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/e664a34e-40b8-43cb-8af0-a7068182f68b