Dublin, Sept. 24, 2018 (GLOBE NEWSWIRE) -- The "Customer Data Platform Market by Type, Application (Marketing Segmentation, Personalized Recommendation, Campaign Management, Customer Engagement & Retention), Component, Delivery Mode, Enterprise Size, Vertical, and Region - Global Forecast to 2023" report has been added to ResearchAndMarkets.com's offering.
The global customer data platform market size to grow from USD 903.7 million in 2018 to USD 3,265.4 million by 2023, at a Compound Annual Growth Rate (CAGR) of 29.3% during the forecast period.
Major growth drivers for the market include increasing demand for omni-channel experience and actionable insights by marketers, focus on effective tracking of customers to understand their behavior for target marketing activities, and increasing pressure on CMOs to deliver personalized customer experience. However, the lack of tools to integrate online and offline customer data in real-time and requirement of huge infrastructure or scalable solutions for collection and storage of large volumes of customer data may restrain the market growth.
In the customer data platform market by application, the customer engagement and retention application segment is expected grow at the highest CAGR during the forecast period. Major growth drivers for the segment include the marketers' preference for customer data platform for customer treatments, such as personalized messages, real-time interactions, content recommendations, and customer journey orchestration helping to enhance customer loyalty and their organizations' ROI.
Among regions, APAC is expected to grow at the highest CAGR in the global customer data platform market during the forecast period. Many private vendors in the region offer CDP solutions and services for data assembly, analytics, and customer engagements. The analytics applications include customer segmentation, machine learning, predictive modeling, revenue attribution, and customer journey mapping.
Key Topics Covered:
1 Introduction
2 Research Methodology
3 Executive Summary
3.1 Attractive Opportunities in the Market
3.2 Top 3 Verticals
3.3 Top 3 Applications and Regions
3.4 Global Customer Data Platform Market, By Region
3.5 Market By Delivery Mode
3.6 Market By Region
3.7 Market Investment Scenario
4 Market Overview and Industry Trends
4.1 Introduction
4.2 Market Dynamics
4.2.1 Drivers
4.2.1.1 Demand for Omni-channel Experience and Actionable Insights By Marketers
4.2.1.2 Effective Tracking of Customers to Understand Their Behavior for Targeted Marketing Activities
4.2.1.3 Increasing Pressure on CMOs to Deliver Personalized Customer Experience is Leading to High Demand for Real-Time Data Availability
4.2.2 Restraints
4.2.2.1 Data Privacy Laws and Protection of Customer Data are Critical for CDP Adoption
4.2.3 Opportunities
4.2.3.1 Increasing Investment and Funding in CDP Start-ups
4.2.4 Challenges
4.2.4.1 Requirement of Huge Infrastructure and Scalable Solutions for Collecting and Storing Large Volumes of Customer Data
4.2.4.2 Lack of Tools to Integrate Online and Offline Customer Data in Real Time
4.3 Use Cases
4.3.1 Introduction
4.4 Regulatory Implications
4.4.1 Introduction
4.4.2 General Data Protection Regulation (GDPR)
4.4.3 Can-Spam
4.4.4 ePrivacy Directive (EPR)
4.4.5 Governance, Risk, and Compliance (GRC)
4.4.6 SOC 2 Type 2 Compliance
4.5 Customer Data Platform: Value Chain Analysis
4.5.1 Data Collection
4.5.2 Profile Unification
4.5.3 Segmentation
4.5.4 Activation
5 Customer Data Platform Market, By Type
5.1 Introduction
5.2 Access
5.3 Analytics
5.4 Engagement
6 Market, By Application
6.1 Introduction
6.2 Marketing Data Segmentation
6.3 Personalized Recommendation
6.4 Predictive Analytics
6.5 Campaign Management
6.6 Customer Engagement and Retention
6.7 Security Management
6.8 Others
7 Customer Data Platform Market, By Component
7.1 Introduction
7.2 Solutions
7.2.1 Software Tools
7.2.2 Platforms
7.3 Services
7.3.1 Consulting Services
7.3.2 Support and Maintenance Services
8 Market, By Delivery Mode
8.1 Introduction
8.2 Cloud
8.3 On-Premises
9 Market, By Enterprise Size
9.1 Introduction
9.2 Small and Medium-Sized Enterprises
9.3 Large Enterprises
10 Customer Data Platform Market, By Vertical
10.1 Introduction
10.2 Banking, Financial Services, and Insurance
10.3 Retail and Ecommerce
10.4 Media and Entertainment
10.5 IT and Telecommunication
10.6 Travel and Hospitality
10.7 Energy and Utilities
10.8 Automobile
10.9 Healthcare and Life Sciences
10.10 Others
11 Customer Data Platform Market, By Region
11.1 Introduction
11.2 North America
11.2.1 United States
11.2.2 Canada
11.3 Europe
11.3.1 United Kingdom
11.3.2 Netherlands
11.3.3 France
11.3.4 Rest of Europe
11.4 Asia Pacific
11.4.1 Australia
11.4.2 Japan
11.4.3 India
11.4.4 Rest of Asia Pacific
11.5 Middle East and Africa
11.5.1 Middle East
11.5.2 Africa
11.6 Latin America
11.6.1 Brazil
11.6.2 Mexico
11.6.3 Rest of Latin America
12 Competitive Landscape
12.1 Introduction
12.2 Top Players in the Market
12.3 Competitive Scenario
12.3.1 New Product Launches and Product Enhancements
12.3.2 Partnerships and Agreements
12.3.3 Acquisitions
13 Company Profiles
13.1 Introduction
13.2 Oracle
13.3 SAP
13.4 Salesforce
13.5 Adobe
13.6 Nice
13.7 SAS Institute
13.8 Tealium
13.9 Segment
13.10 Zaius
13.11 AgilOne
13.12 ActionIQ
13.13 BlueConic
13.14 Ascent360
13.15 Evergage
13.16 Lytics
13.17 mParticle
13.18 NGDATA
13.19 IgnitionOne
13.20 Signal
13.21 Usermind
13.22 Amperity
13.23 Reltio
13.24 Ensighten
13.25 Fospha
13.26 SessionM
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