Reputation Institute Appoints Thomas McNeill as Market Lead Benelux


Boston, MA, Nov. 14, 2018 (GLOBE NEWSWIRE) -- Reputation Institute (RI), the world’s leading provider of reputation measurement, management, and intelligence services, today announced the appointment of Thomas McNeill as Vice President and Market Lead Benelux. Based at the regional headquarters in Amsterdam, Thomas will assume responsibility for leading and growing RI’s intelligence and consultancy services in the Benelux.

Thomas McNeill, who joined the Benelux team as Consulting Director in August, is an executive with with more than 25 years’ experience in reputation management and corporate and brand communication. Before joining RI, Thomas served as Director at the Amsterdam office of communication and marketing consultancy Edelman, where he specialized in corporate and executive profiling. Thomas helped launch, shape and grow the agency’s global executive positioning practice. In this capacity, he served as part of the firm’s core team at the World Economic Forum in Davos, working directly with CEOs and the senior leadership of leading global companies to help them optimize their engagement before, during and after the event. Thomas holds a Bachelor of Arts in English from Princeton University. Born and raised in Chicago, he has lived and worked in the Netherlands for more than 25 years. 

“We’re delighted to have Thomas as the leader of the Benelux market,” said Dr. Cees van Riel, Co-Founder of Reputation Institute and Professor Emeritus at Erasmus University in Rotterdam. “Thomas has a wealth of experience in reputation management. I’m convinced that he will make an essential contribution to helping our clients and inspiring the RI team in Amsterdam and Brussels.”

“I’m excited about my new role and the opportunities that lie ahead in this market,” said Thomas McNeill. “We’re operating in a market where there’s a deeper understanding at company leadership level than elsewhere of the dynamics and impact of reputation and reputation management. At RI, we have recently developed technology that enables us to combine perceptual and media research. This sets us up ideally for continued growth of our research and consultancy services in the Netherlands and Belgium. We remained focused on our two priorities: first, delivering excellent service to our clients, earning their trust every day, and second, building our talent base to give us a solid foundation for growth.”

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