Gartner Inc. (NYSE:IT) has affirmed yet again that data and analytics fuel digital business and play a major role in the future survival of organizations worldwide. In their "Watch these Data and Analytics Challenges and Trends" article Gartner maintains that data and analytics leaders have to deal with delivering business outcomes from their data-driven programs today - and at the same time build an effective data and analytics organization that is fit for tomorrow.
Because of this, web analytics companies, like Fastbase, Inc., have grown in popularity as businesses seek to identify where customers are coming from, what marketing activities are working best, and what digital marketing activities should be explored next. To help turn traditional data into actionable insights, businesses are turning to analytics solutions like Fastbase Webleads.
The Fastbase Webleads software combines a website's analytics data with real-time visitor information, allowing businesses to eliminate the guesswork around who is visiting their website. Fastbase's latest product offering, InMarket Leads, helps companies to clearly identify the exact keywords and phrases that businesses are searching for on Google. With this information, businesses can clearly understand who their target markets are as well as capture data on the 97% of site visitors that leave a website without a trace.
Fastbase, Inc. products are easy-to-use and implement and give organizations the ability to engage with potential customers, create new market segments, and ultimately increase sales.
The new InMarket Leads tool has just been launched at InMarket Leads
About Fastbase, Inc.
Fastbase is a U.S.-based company founded in 2015. As one of the fastest-growing software companies in the world within Big Data, Fastbase now analyzes over 6 billion website visitors from over 900,000 companies and top brands from around the world.