Medicareful Celebrates a Year of Record-Breaking Enrollment

HARRISBURG, Pa., Feb. 26, 2019 (GLOBE NEWSWIRE) -- Ritter Insurance Marketing’s (Ritter) revolutionary Medicareful platform tallied record-breaking enrollments in 2018. Last year’s achievements project an even brighter future for Ritter and its agents using the Medicareful platform.

President Craig Ritter attributes 2018’s enrollment success to two key factors: attentiveness to client needs and convenient enrollment options.

“Medicareful promotes strong agent-client relationships and effective communication,” Ritter said. “More enrollment options lead to exponential growth of new and current customers.”

Medicareful added online enrollment options for the following Medicare carriers in 2018 and for the 2018 Annual Enrollment Period (AEP):

  • Clover Health
  • Capital BlueCross
  • Highmark
  • Lasso Healthcare
  • UnitedHealthcare
  • Vibra Health Plan

EnvisionRxPlus and HealthNow (BlueCross BlueShield of Western New York and BlueShield of Northeastern New York) were also added for 2019 effective dates.

Medicareful’s AEP enrollment count grew nearly four times from the prior year with 10,665 enrollments collected between October 15 and December 7, 2018. This massive growth reflects Medicareful’s efficiency, especially during the busy season when time is precious.  

Medicareful helps agents retain new clients, serve customers more effectively, operate more efficiently, enroll clients with less errors, and manage their clients’ plans. Ritter also plans to add a customer login feature in 2019 which should better allow agents to meet and evaluate their customer’s needs.

“We strive to be five-dimensional with how Medicareful is used,” Ritter said. “There is a ceiling with how an individual agent manages a certain number of customers. I think we have successfully and substantially raised this celling.”

By using Medicareful, agents have the potential to double or triple their capacity to engage prospects, enroll clients, and further develop the client-agent relationship. The more efficient agents are during the 54-day AEP, the more they can maximize their income.             

Projecting Medicareful into 2019

Ritter aims to improve its platform for independent agents in three major ways before the next AEP.

  • Refresh the site’s user interface to ensure a modern and user-friendly application.
  • Create client profiles to provide a more complete picture for agents to consider how a plan will fit their client’s needs.
  • Increase online enrollment options by adding more carriers.

Interested insurance agents can sign up for their very own Medicareful website through Ritter today. is developed and maintained by Ritter Insurance Marketing. Ritter, based in Harrisburg, Pennsylvania, is a national field marketing organization for senior insurance products. With more than 460,000 Medicare policies in force, seven offices, and 190 employees, Ritter is a national industry leader in the external marketing and distribution of Medicare Advantage, Medicare Supplement, and Medicare Part D plans.


Jimmy Weber
800-769-1847 x217