Waterloo Brewing Debut Intriguing Seagram Island Time Anytime Cooler

KITCHENER, Ontario, March 11, 2019 (GLOBE NEWSWIRE) --


  • Seagram, the original ready to drink cooler, adds new Island Time Anytime vodka cooler to its product line up.

  • Seagram Island Time Anytime taps into our Canadian fascination with the tastes and culture of the Islands.

  • Seagram Island Time Anytime furthers Waterloo Brewing’s reputation for product innovation and development - both owned and co-packed brands.

Waterloo Brewing, the trade name of Brick Brewing Co. Limited (“Brick” or the “Company”) (TSX: BRB), today announced the launch of Seagram Island Time Anytime, a new vodka cooler inspired by the fabulously refreshing fruit punches made famous by Jamaica and the Caribbean.

“We purchased the Seagram trademark with a plan to expand its value and equity to new cooler products and new beverage alcohol segments,” said Jim Manz, Director, Commercial, Waterloo Brewing. “A few years ago, we launched Seagram Cider, made from real apples and no preservatives – unlike ‘synthetic’ ciders. Our cider is priced right and continues to be a great success. Today’s launch of Seagram Island Time Anytime represents a further extension of the Seagram trademark into new product territory.”

“In Canada we have a strong affection for the Islands of the Caribbean – the people, the lifestyle the food and drink,” continued Manz. “Whether it’s a mid-winter escape or a refreshing break from the summer heat, this 5% alcohol, refreshing blend of lemon, sweet strawberries, mouth-watering melon and tropical guava will transport people to the magic of the islands. To make it even more perfect, it’s available in a 6 x 355ml ‘slim’ can pack.”

Seagram Island Time Anytime is available at LCBO stores across Ontario in a 6-pack of slim 355ml cans for $11.95.

About Brick Brewing

Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario and is credited with pioneering the present-day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand.  In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading-edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Contact Information
For further information:
Jim Manz
Director, Commercial

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/fb4ca034-5b80-4ce1-8ca6-a5e5c7074b60