Ringling College Students Activate VR Project Wet Dog Corp at SXSW

Friday, March 15th from noon to 11 PM students from Ringling College of Art and Design and development partner Flight School will demo the beta version of their multi-level VR Game ‘Wet Dog Corp’ during SXSW behind the Austin Convention Center at 601 East 4th Street. Students will be seeking feedback from demo attendees for use in finalizing the game and targeting a release date.Participants will experience a playable VR demo of ‘Wet Dog Corp’, a carnival-style game that plays-off the Wet Dog Corp theme and a chance to win a free Oculus Rift VR headset. Austin Pug Rescue will be onsite from 1 to 3 PM for the ‘Pug Petting Zoo’ experience.

Sarasota, Florida, UNITED STATES

Austin, TX and Sarasota, FL, March 14, 2019 (GLOBE NEWSWIRE) -- There wasn’t any doubt that a partnership between Daytime Emmy® Award nominated Flight School Studio and the world-renowned Ringling College of Art and Design would create great things. The latest collaboration has been no exception. The two have developed a multi-level virtual reality game that has players racing against the clock to wash dogs. The game, titled Wet Dog Corp, is still in beta. The students aim to seek feedback at South By Southwest (SXSW) in order to target a release date in the future.

Around 150 students and faculty have jumped in to bring the activation to fruition. The team has created an entire ‘Wet Dog experience’ to engage SXSW visitors.

  • A VR demo of the Wet Dog Corp will be onsite to play.
  • Additionally, a carnival-style game that plays off the Wet Dog Corp theme will be a part of the activation.
  • Visitors will be entered for a chance to win a free Oculus Rift VR headset.
  • Austin Pug Rescue will be stopping by during the day with some of their furry friends to occupy our ‘Pug Petting Zoo’ experience.

Beta ‘Wet Dog Corp’ screen captures and development photos are available at this LINK

“Ringling College is dedicated to experiential learning and this project is an awesome example of that commitment. In all my years as an educator I have never seen so many students from such diverse majors work together to realize a project. It is fantastic! What started as just an idea two years ago at a studio visit with Flight School and Ringling College has become a case study for real world learning, collaboration, industry and higher education partnership at the highest level. We cannot wait to see this activation in real time at SXSW.” – Jeff Schwartz, Dean of Undergraduate Studies, Ringling College.

"Flight School continues to learn and that’s why school is in our name. This kind of partnership with Ringling College is a way for us to stay in school. We’re learning just as much as teaching right now. It’s important for us to share what we’ve learned at the forefront of immersive storytelling so that we help students be successful in the workplace." – Brandon Oldenburg, CCO, Flight School

“The decision to participate in SXSW came spontaneously, but this collaboration created a masterpiece, and we wanted to show the world our capabilities and quick growth. The idea is simple – a brand activation at SXSW that showcases just what a partnership with both Flight School Studio and Ringling College could accomplish.” – Ellie Winslow, student, Project Coordinator.

The Wet Dog Corp activation will be held on Friday, March 15 in the parking lot at 601 E 4th Street between the hours of 12pm - 11pm. The launch date coincides with the SXSW Gaming Expo that runs March 15-17 in the Austin Convention Center, conveniently right across the street from the Wet Dog Corp activation.

This is an experience not to be missed! For more information on Wet Dog Corp, visit www.wetdogcorp.com. Follow @wetdogcorp on Facebook, Instagram, and Twitter to stay updated on the SXSW activation.

About Ringling College:

Since 1931, Ringling College of Art and Design has cultivated the creative spirit in students from around the globe. The private, not-for-profit fully accredited college offers the Bachelor of Fine Arts degree in twelve disciplines and the Bachelor of Arts in two. The College's rigorous curriculum employs the studio model of teaching and immediately engages students through a comprehensive, first-year program that is both specific to the major of study and focused on the liberal arts. The Ringling College teaching model ultimately shapes students into highly employable and globally aware artists and designers. www.ringling.edu

About Flight School:

Flight School is a creative studio comprised of an acclaimed team of innovators with a mission to craft inventive and emotionally resonant stories for a multitude of platforms, including film, games, VR and AR. With a legacy for immersing viewers into remarkable new worlds, Flight School’s team of artists and dreamers have collectively garnered some of the industry’s top accolades, such as Academy, Emmy, Annie, Cannes Lion and Lumiere Awards. At Flight School, we’re fearlessly exploring the unknown to be at the forefront where technology and storytelling merge. www.flightschoolstudio.com

Ringling College Contact

Jeff Schwartz, Dean of Undergraduate Studies


Flight School Contact

Sara Hebert, Marketing + Promo


Media Relations, Student Contact

Talie Malka, Social Media/Marketing Coordinator


Ringling College Media Contact

Rich Schineller





Wet Dog Corp Logo Wet Dog Corp Beta VR Game Environment