KITCHENER, Ontario, March 18, 2019 (GLOBE NEWSWIRE) --
Highlights:
- Complements Waterloo’s core craft portfolio with an easy drinking, popular beer style.
- Aligns with the U.S. craft beer market trend toward more sessionable flavor profiles.
- Giving Ontario beer drinkers craft beer quality at a more reasonable price.
Waterloo Brewing, the trade name of Brick Brewing Co. Limited (“Brick” or the “Company”) (TSX: BRB), today announces the arrival of new Waterloo Craft Lager, complementing its craft portfolio of Waterloo Dark, IPA and Amber with an easy drinking, popular beer style.
“For many beer drinkers, the preferred style of beer is a lager; yet many craft brewers – including us – have historically avoided that style of beer,” said Jim Manz, Director, Commercial, Waterloo Brewing. “So, we felt the time was right to bring our peerless quality standards and ingredient quality to that crowd-pleasing favourite: the classic lager.”
“The Canadian craft beer market has generally followed the U.S. craft market,” continued Manz, “and one of the hottest trends in the U.S. today is craft lagers. Consumers appear to be becoming somewhat less interested in extreme craft beer flavours and we wanted to hop on this trend. We already have a portfolio of full-flavoured craft beers and wanted to add something more sessionable. Waterloo Craft Lager is a great way to celebrate our 35th anniversary with its rich, golden colour and exceptionally smooth flavour.”
“We believe time with friends and family is special, so the beer should be too. Waterloo Craft lager is a craft beer with quality you can taste, at a fair and reasonable price. We invite beer drinkers across Ontario to enjoy this timeless beer classic,” added Manz.
Waterloo Craft Lager is available at The Beer Store, LCBO and select grocery stores across Ontario for $2.50 per 473ml can.
About Brick Brewing
Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario and is credited with pioneering the present-day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand. In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading-edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.
Forward-Looking Statements
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.
Contact Information
For further information:
Jim Manz
Director Commercial
519-742-2732 x163
jimm@waterloobrewing.com
Photos accompanying this announcement are available at
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