NEW YORK, April 07, 2020 (GLOBE NEWSWIRE) -- Conductor, the leading SEO and content marketing technology company, today announced the results of its extensive survey of marketers’ responses to the ongoing COVID-19 pandemic.
The survey, commissioned to provide insight into marketers’ reactions to the pandemic’s international upheaval, received 317 responses from marketing professionals including managers, directors, VPs, and C-suite executives from dozens of industries worldwide.
Key findings include:
- 64% of respondents expect a decrease in their marketing budget for 2020.
- 86% said they anticipated coronavirus would make meeting annual goals more difficult.
- 63% said that search engine optimization is now more important than ever.
Seth Besmertnik, Conductor CEO, said: “Most media investments are fleeting. You buy an impression, you get an impression. You buy a click, you get a click. Your content and SEO are like bonds. You invest today. You begin to get yield today, and if you execute well, you continue to drive value for many years - without making any more investments. This is like a high-yield bond fund, not a lot of risk, and it just grows and grows and grows.”
Additional survey findings include:
- While decreased budgets are marketers top concern, staff reductions and channel limitations are also top perceived threats to marketing performance
- 29% of marketers will raise the bar for marketing ROI
- Despite reduced budgets, 72% of marketers say their goals will stay the same or increase
As one anonymous respondent said, “We’re moving some of our cut media budget to SEO so we can maintain traffic and build our brand. We’re preparing for when consumer demand comes back and using search trends to monitor whether our audience is changing in any significant way so we’re ready on the other side of this.”
Download the survey for free at cndr.co/covid-research. For more information on Conductor, please visit Conductor.com.
About Conductor:
Conductor is the leading SEO and content technology company with a mission to help companies help their customers. Marketers use Conductor’s software and services to acquire customers by creating and optimizing content so that it gets found online. Conductor also offers a suite of services and support, including site audits, site migrations, content strategy, and more. Conductor was named a Leader in the Forrester Wave for SEO platforms and is rated #1 on TrustRadius and G2Crowd by enterprise marketers. Their forward-thinking customers include global and emerging enterprise brands such as Citibank, Samsung, Visa, and Casper. For more information, visit Conductor.com.
Media Contact:
Charity Stebbins
Email: Press@conductor.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8c84f99b-dca2-436b-996e-6a3a8cf3a93c