Dublin, Sept. 18, 2020 (GLOBE NEWSWIRE) -- The "Poland Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast (2015-2024) - Covid-19 Update Q2 2020" report has been added to ResearchAndMarkets.com's offering.

Despite near-term challenges, medium to long term growth story of gift cards in Poland remains strong. The gift card industry in Poland will continue to grow over the forecast period and is expected to record a CAGR of 10.2% during 2020-2024. The gift card market in the country will increase from US$ 1394.0 million in 2019 to reach US$ 1949.8 million by 2024.

This report details the impact of economic slowdown along with change in business and consumer sentiment due to disruption caused by Covid-19 outbreak on gift card industry in Poland.

Historically, the gift card market in Poland has recorded a steady growth with a CAGR of 14.6% during 2015-2019. However, According to the Q2 2020 Global Gift Card Survey, gift card market in Poland is expected to be impacted across retail and corporate segments due to disruption caused by Covid-19 outbreak.

Though growth of gift card industry will be impacted due to pandemic, there are certain segments such as self-use which will gain significant market share. Adoption of e-Gift cards is also expected to increase significantly over the next 4-6 quarters. There are interesting trends emerging across various segments, which are expected to fundamentally reshape gift card industry dynamics.

Epay, a Euronet Worldwide Company, has already established its presence in Poland and offers physical Amazon.de gift cards which can be used in around 2800 retail stores all around Poland. These Amazon gift cards will continue to provide support for the growth of the gift card industry in the country. With more than 50% of the internet users shopping online, e-commerce is one of the major drivers of gift cards. E-retailers offering personalized gift cards are more popular. For instance, MAC cosmetics lets its consumers personalize their gift cards by adding their image to it. These cards can be either redeemed online or in-store.

With corporations increasingly adapting to the gift cards and gift vouchers to reward and offer incentives to their employees, the market will continue to rise in the years to come. For instance, Edenred, an employee performance and rewards solution provider, offers non-financial way of motivating and rewarding employees with the holidays, anniversaries and bonus gift cards. Edenred's Ticket Twoja Premia has recorded steady growth over the last 4 quarters.

This report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Poland. With over 200 KPIs at country level, this report provides comprehensive understanding of gift and incentive card market dynamics.

Scope

Total Spend on Gifts in Poland

  • By Consumer Segment (Retail and Corporate)
  • By Product Categories (13 Segments)
  • By Retail Sectors (7 Segments)

Gift Card Market Size by KPIs across Consumer Segments in Poland

  • Gross Load Value
  • Transaction Value
  • Unused Value
  • Average Value Per Transaction
  • Transaction Volume
  • Average Value of Card Purchased
  • Number of Cards

Gift Card Market Size by Consumer Segment in Poland

  • Retail Consumer
  • Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size in Poland

  • By Retail Consumer
  • By Retail Purchase Occasion
  • By Corporate Consumer
  • By Corporate Purchase Occasion
  • By Company Size

Gift Card Market Size by Retail Consumer in Poland

  • By Functional Attribute
  • By Occasion
  • Festivals & Special Celebration Days
  • Milestone Celebration
  • Self-Use
  • Other
  • Value by Purchase Channel

Gift Card Spend by Consumer Behavior and Demographics in Poland

  • Consumer Purchase Behaviour
  • Gift Card Buyer by Age Group
  • Gift Card Buyer by Income Level
  • Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer in Poland

  • By Functional Attribute
  • By Occasion
  • Employee Incentive
  • Sales Incentive
  • Consumer Incentive
  • By Scale of Business
  • Budget Allocation Trend for 2020

Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Poland

  • Food & Beverage
  • Health, Wellness & Beauty
  • Apparel, Footwear & Accessories
  • Books & Media Products
  • Consumer Electronics
  • Restaurants & Bars
  • Toys, Kids, and Babies
  • Jewelry
  • Sporting Goods
  • Home & Kitchen Accessories & Appliances
  • Travel
  • Entertainment & Gaming
  • Other

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Poland

  • Ecommerce & Department Stores
  • Restaurants & Bars
  • Supermarket, Hypermarket, Convenience Store
  • Entertainment & Gaming
  • Specialty Stores
  • Health & Wellness
  • Travel

Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Poland

  • Gift Card Online Sales
  • Gift Card Offline Sales
  • 1st Party Sales
  • 3rd Party Sales
  • Sales Uplift

Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:

  • Jronimo Martins SGPS SA
  • Schwarz Beteiligungs GmbH
  • Tesco Plc
  • Auchan Group SA
  • Eurocash SA
  • Dirk Rossmann KG
  • Metro AG
  • Kingfisher Plc
  • Carrefour SA
  • Zabka Polska Sp zoo
  • Euro-net Sp zoo
  • LPP SA
  • Neonet SA
  • Inter Ikea Systems BV

For more information about this report visit https://www.researchandmarkets.com/r/7x876r

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