Dallas, Texas, Oct. 07, 2020 (GLOBE NEWSWIRE) -- The “Customer Experience Management Market By Component (Solution {Omni – Channel, Machine Learning, Analytics, and Workforce Optimization}, Services {Professional and Managed}), Touch-point (Website, Store, Call Center, Mobile app, Social Media, Email, Virtual Assistant and Others), Deployment Mode (On-Premises, On Cloud), Organization Size (SMEs, Large Enterprises), Vertical (Telecommunication and IT- Enabled Services, Banking, Financial Services and Insurance, Media and Entertainment, Retail and Consumer Goods, Healthcare, Travel and Hospitality, Public Sector and Automotive), And By Region (North America, Europe, Asia Pacific, Middle East & Africa and South America), Global Forecast 2018 to 2028” study provides an elaborative view of historic, present and forecasted market estimates.
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The digital revolution and the need to understand customers are increasing which in turn is leading to the growth of the market for customer experience management. Furthermore, with the rising expectation from customers for quality and better service, organizations are providing these services at multiple points. Hence it is expected that the global customer experience management market is expected to have a market size of USD 21.3 billion by 2028, with a CAGR of 17.7% in the forecast period.
A rise in social media platforms and e-commerce is leading to a unique way of consumer experience through reviews and feedbacks through data management. With a mix of reviews, comments, and opinions, it can impact brand preferences. Therefore organizations are changing their business model to a customer-centred approach to retain the customers and provide good customer experience.
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With the increase in the implementation of cloud-based deployment models, customer experience management has increased. With this, customer information is available in the organization’s ecosystem. With the information in the cloud, the organization understands the customer’s behavior pattern and expenditure behavior. To have an edge in customer loyalty and better consumer experience, organizations are implementing these approaches.
The Customer Experience Management market is subdivided into North America, Europe, APAC, Middle East & Africa, and South America. North America is said to be a saturated market and will have the highest market size. The US and Canada contribute the maximum to the growth of the Customer Experience Management market.
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The major players of Customer Experience Management are Adobe, IBM, Oracle, Avaya, Nokia, and others. The Customer Experience Management market is fragmented with the existence of well-known global and domestic players across the globe.
Major Points from Table of Contents:
Chapter 1 Introduction
Chapter 2 Research Methodology
Chapter 3 Executive Summary
Chapter 4 Market Outlook
Chapter 5 Customer Experience Management Market by Component
Chapter 6 Customer Experience Management Market by Touch Points
Chapter 7 Customer Experience Management Market by Deployment Mode
Chapter 8 Customer Experience Management Market by Component
Chapter 9 Customer Experience Management Market by Organization Size
Chapter 10 Customer Experience Management Market by Vertical
Chapter 11 Customer Experience Management Market By Region
Chapter 12 Competitive Landscape
Chapter 13 Company Profiles
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