India Grocery Market Report 2020: eGrocery have Been Disrupting the Grocery Market Over the Past 5-6 Years

Dublin, Oct. 23, 2020 (GLOBE NEWSWIRE) -- The "Indian Grocery - A $1Tn Market (2025) Undergoing Digital Disruption" report has been added to's offering.

The digital grocery platforms (eGrocery) have been disrupting the enormous grocery opportunity in India over the past 5-6 years.

However, the eGrocery space is experiencing an interesting turn of events that is providing a boost to the overall sector. With the COVID lockdown, online at-home access to groceries has become the preferred mode. Moreover, the recent entry of JioMart (that has a ready untapped base of internet users) has made the eGrocery space more exciting than ever before.

The overall grocery spend in India is sized at $600 Bn+, as per 2019 estimates. eGrocery is disrupting this market with the entry of multiple business models. The eGrocery market GMV stood at a mere $0.05 Bn in 2013, but has grown 30x in the last 6 years to reach $1.5 Bn GMV in 2019. Despite the humongous growth, eGrocery only accounts for 0.3% of the overall grocery spend in India i.e. significantly less compared to developed countries like China, UK and US.

Moreover, eGrocery is largely a metro-based phenomenon with most players' operations limited to metros. As a result, there is still a significant untapped opportunity in Tier 2+ cities.

Depending on inventory level and pricing (value vs convenience offering), eGrocery business models can be classified into 4 types - value-first inventory-led, convenience-first inventory-led and convenience-first market-places.

Value-first models have a base of 57 Mn eGrocery addressable households, compared to 39 Mn addressable households for convenience first models (basis the grocery purchase criteria of the online transacting households in India).

Key Topics Covered:

1.Indian Grocery - $1 Tn market (2025) up for digital disruption
1.1. Overall grocery opportunity in India
1.1.1. Grocery market size & growth estimates
1.1.2. Grocery market global benchmarks
1.1.3. Grocery market category mix (India vs developed countries)
1.2. Disruption in the grocery market by organized models
1.2.1. Consumer pain points with unorganized retail
1.2.2. Organized offline retail models
1.2.3. Organized offline global benchmarks
1.3. Disruption by online retail models
1.3.1. eGrocery value proposition
1.3.2. Evolution of the market over the past years
1.3.3. eGrocery market size & growth estimates

2. Indian eGrocery - A blistering market led by value first users
2.1. eGrocery addressable opportunity
2.1.1. eGrocery addressable household estimates & growth projections
2.1.2. Addressable Household profiling - value first vs convenience first
2.1.3. Detailed Household personas & purchase behavior
2.1.4. eGrocery addressable dollar opportunity
2.2. Sector growth drivers
2.2.1. Consumer receptiveness towards online channel
2.2.2. Rising base of online service transactors
2.2.3. Increase in sector investments
2.2.4. Brand / supplier receptiveness
2.2.5. Regulatory support from the government
2.3. eGrocery market size & growth projections
2.3.1. eGrocery household projections
2.3.2. eGrocery market GMV & growth estimates
2.3.3. eGrocery category split
2.3.4. Sector benchmarking with other e-tailing & consumer internet

3. Indian eGrocery business models - A unique assortment
3.1. eGrocery business model classification (inventory vs marketplace and convenience-first vs value-first models)
3.2. Business model benchmarking
3.2.1. Leading players market share
3.2.2. Model benchmarking basis consumer NPS, AOV, consumer stickiness, assortment, delivery models, price and category split
3.2.3. Business model profitability assessment

4. eGrocery market trends - The pivotal factors
4.1. Customer strategy trends
4.1.1. Non-user behaviour assessment
4.1.2. Festive sale
4.1.3. Platform stickiness
4.1.4. Omni-channel play
4.2. Operating model trends
4.2.1. Challenging eGrocery categories
4.2.2. Scheduled vs on-demand delivery
4.2.3. Innovative supply chain models
4.2.4. Grocery B2B Opportunity
4.3. Leading player case studies

5. COVID-19 - Potential tipping point for eGrocery
5.1. COVID Impact on eGrocery
5.1.1. COVID impact benchmarking with other internet sectors
5.1.2. eGrocery GMV Impact - during COVID months
5.1.3. New players in eGrocery market during COVID
5.2. Post COVID consumer sentiment
5.3. Post COVID eGrocery market predictions
5.3.1. eGrocery household predictions
5.3.2. eGrocery GMV predictions
5.3.3. COVID impact on eGrocery models
5.3.4. Key trends in the eGrocery market post COVID

6. JioMart - Disrupting the eGrocery space
6.1. JioMart potential
6.2. JioMart Business model details
6.3. Initial investor & consumer sentiment
6.4. Opportunities & Challenges for JioMart
6.5. Impact on the eGrocery market in near term

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