Supply Chain Planning, Forecasting and Pricing Sessions from BLUEPRINT 2020 Conference Now Available on Demand

Customer and expert-led sessions contain current, actionable strategies to improve business performance

ATLANTA, Dec. 01, 2020 (GLOBE NEWSWIRE) -- Blue Ridge, a leader in supply chain planning and pricing solutions, announced today that all keynotes and sessions from its annual conference, BLUEPRINT 2020, are now available on demand. BLUEPRINT, held virtually on Sept. 23-24, featured actionable, informative general sessions and keynotes from:

  • Supply Chain industry experts Lora Cecere and Adrian Gonzalez
  • Blue Ridge CEO Jim Byrnes, EVP of Product Strategy Cliff Isaacson and CTO Santhosh Srirambhatla
  • Blue Ridge customers including Watsco and Shamrock Foods
  • Blue Ridge partners including Koerber Supply Chain and Northfind Management
  • Blue Ridge product leaders for Supply Chain Planning, Integrated Business Planning and Price Optimization

All sessions can be viewed on-demand at

BLUEPRINT is an insight-rich and practical event for supply chain executives, directors, managers and practitioners who desire immediately actionable strategies to improve their business performance.

“On-demand virtual conference viewing has become the norm in this unique year of 2020, and we wanted to make sure that our customers and prospects have ready-made access to this treasure trove of valuable insights and advice,” said Jim Byrnes, chief executive officer, Blue Ridge. “BLUEPRINT 2020 featured our most comprehensive agenda of experts, customers and partners in the history of the event.”

The BLUEPRINT 2020 agenda featured the new Price Optimization solution, which leverages Machine Learning (ML) to quickly identify opportunities and simulate pricing strategies for peak margin, profits, revenues and sales. Price Optimization joins Blue Ridge’s suite of Supply Chain Planning solutions, including Integrated Business Planning (IBP) to seamlessly review, identify and manage demand exceptions across business units, and Integrated Demand Forecasting (IDF), which creates fully configured orders, economically optimized to a company’s goals for up to 24 months in advance.

About Blue Ridge
Blue Ridge Supply Chain Planning and Price Optimization solutions empower distributors and retailers to tap into undiscovered margin through enterprise-wide inventory intelligence, automation and synchronization. Blue Ridge uniquely combines demand forecasting with pricing strategy, so that businesses can proactively understand the unpredictable and allocate the right inventory, right-priced across the entire mix, to accelerate top- and bottom-line results. In a world where the only constant is change, Blue Ridge provides more certainty, more speed and more assurance, so companies can see the why behind the buy and respond faster to the unexpected. That’s why major retailers and distributors rely on Blue Ridge for a more foreseeable future. For more information, go to

Media Contact:

Will Haraway
Backbeat Marketing