Global $664.7 Billion Digital Advertising Market to 2026 by Digital Display Ad, Internet Paid Search Ad, Social Media Ad, & Online Video Ad Markets

Dublin, Dec. 08, 2020 (GLOBE NEWSWIRE) -- The "Global Digital Advertising Market 2020-2026 by Platform, Ad Format, Industry Vertical, and Region: COVID-19 Impact and Growth Opportunity" report has been added to's offering.

Considering the impact of COVID-19 pandemic, the revenue of global digital advertising market to reach a revised value of $608.8 billion (compared with pre-COVID-19 forecast of $664.7 billion) by 2026, representing a 2019-2026 CAGR of 9.12% (downgraded from 11.29%). The digital ad is becoming the lion's share in the whole pie of media advertising.

Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, revenue estimates for 2020, and forecasts from 2021 till 2026.

The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Region.

The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.

Specifically, potential risks associated with investing in global digital advertising market are assayed quantitatively and qualitatively through a Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Key Players:

  • Alibaba
  • Amazon
  • Apple Inc.
  • Applovin Corporation
  • Baidu
  • Facebook Inc.
  • Google, Inc.
  • Microsoft Corporation
  • Nokia
  • Sina
  • Tencent
  • Twitter
  • Verizon
  • Yahoo! Inc.

Key Topics Covered:

1 Introduction
1.1 Industry Definition and Research Scope
1.1.1 Industry Definition
1.1.2 Research Scope
1.2 Research Methodology
1.2.1 Overview of Market Research Methodology
1.2.2 Market Assumption
1.2.3 Secondary Data
1.2.4 Primary Data
1.2.5 Data Filtration and Model Design
1.2.6 Market Size/Share Estimation
1.2.7 Research Limitations
1.3 Executive Summary

2 Market Overview and Qualitative Analysis
2.1 Market Size and Forecast
2.1.1 Impact of COVID-19 on World Economy
2.1.2 Impact of COVID-19 on the Market
2.2 Major Growth Drivers
2.3 Market Restraints and Challenges
2.4 Emerging Opportunities and Market Trends
2.5 Porter's Five Forces Analysis

3 Segmentation of Global Market by Platform
3.1 Market Overview by Platform
3.2 Global Mobile Advertising Market 2015-2026
3.3 Global Desktop Advertising Market 2015-2026
3.4 Global Market of Digital Advertising via Other Digital Platforms 2015-2026

4 Segmentation of Global Market by Ad Format
4.1 Market Overview by Ad Format
4.2 Global Digital Display Ad Market 2015-2026
4.3 Global Internet Paid Search Ad Market 2015-2026
4.4 Global Social Media Ad Market 2015-2026
4.5 Global Online Video Ad Market 2015-2026
4.6 Global Market of Other Digital Ad Formats 2015-2026

5 Segmentation of Global Market by Industry Vertical
5.1 Market Overview by Industry Vertical
5.2 Global Digital Advertising Market for Media and Entertainment 2015-2026
5.3 Global Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026
5.4 Global Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026
5.5 Global Digital Advertising Market for Telecommunication IT Sector 2015-2026
5.6 Global Digital Advertising Market for Travel Industry 2015-2026
5.7 Global Digital Advertising Market for Healthcare Sector 2015-2026
5.8 Global Digital Advertising Market for Manufacturing & Supply Chain 2015-2026
5.9 Global Digital Advertising Market for Transportation and Logistics 2015-2026
5.10 Global Digital Advertising Market for Energy, Power, and Utilities 2015-2026
5.11 Global Digital Advertising Market for Other Industries 2015-2026

6 Segmentation of Global Market by Region
6.1 Geographic Market Overview by Region 2015-2026

7 Competitive Landscape
7.1 Overview of Key Vendors
7.2 Company Profiles

8 Investing in Global Market: Risk Assessment and Management
8.1 Risk Evaluation of Global Market
8.2 Critical Success Factors (CSFs)

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