Incentive Offered Globally for New Hotel Advertising Program
FORT WORTH, Texas, Feb. 02, 2021 (GLOBE NEWSWIRE) -- Koddi, a leading advertising technology company, today announced that it has opened early access to Priceline Sponsored Ads. This latest offering creates a new suite of premium sponsored ad placements available on Priceline.com. Through February 28th, hotels that sign up for early access can qualify for a 30% rebate.
Priceline Sponsored Ads are a second-price auction that allows hoteliers to drive not only impressions, but also bookings for their properties on Priceline. This pay-per-click advertising program greatly increases hotels’ visibility with premium, sponsored placement positioning, including in ad space at the top of the search results page. Custom ad copy provides the opportunity to highlight specific property features, including enhanced cleaning and safety procedures.
"This new, early release opportunity offers unique benefits that will help drive immediate bookings as well as secure long term value to hotels as part of their ongoing recovery planning,” said Nicholas Ward, President and Co-founder of Koddi. “We’re proud to offer hotels this solution to assist in their ongoing recovery planning and future growth strategies, in partnership with such a recognized industry leader as Priceline.”
There is no contract or commitment required for the participating properties. Participants that sign up for early access from now through February 28, 2021 will receive a 30% rebate on all funds deposited during the promotional period.
For more information or details on how to get started, please visit https://priceline.com/SponsoredAds
About Koddi
Koddi is a provider of adtech optimization and media management software and services, powering advertising programs that drive measurable revenue growth to the best brands in the world. The company’s award-winning SaaS platform provides a robust network for brands to connect with consumers and drive more revenue through native sponsored placements, metasearch, and programmatic media campaigns. With the Koddi platform, marketers can fuel their growth and harness real-time intelligence to drive informed decision-making across their marketing and media activities.
About Priceline
Priceline, part of Booking Holdings Inc. [NASDAQ: BKNG], is a world leader in travel deals. Priceline offers exclusive discounts on hotels, flights, alternative accommodations, rental cars, cruises and packages. We offer more than a million lodging properties, helping travelers find the right accommodation at the right price. We negotiate great deals every day, and put our best pricing on the Priceline app. Our deep discounts on hotels, flights, rental cars and more are also distributed through our partnership brand, Priceline Partner Network. With free cancellation for many rates, 24-hour customer assistance and the option for both pre-paid and pay upon arrival reservations, Priceline helps millions of travelers be there for the moments that matter. For us, and for our customers, every trip is a big deal.
Media Contact:
Kyle Kuhnel
Broadsheet Communications for Koddi
kyle@broadsheetcomms.com