Customer Journey Analytics Market to Reach $46.68 Billion by 2030: Allied Market Research

Expansion of the retail industry, availability of real-time data, and surge in demand for consistent customer support during business interaction drive the growth of the global customer journey analytics market. The Covid-19 pandemic increased the demand for customer journey analytics due to rise in the need among businesses to be more customer-focused in terms of marketing.


Portland, OR , Dec. 16, 2021 (GLOBE NEWSWIRE) -- As per the report published by Allied Market Research, the global customer journey analytics market was accounted for $8.28 billion in 2020, and is estimated to reach $46.68 billion by 2030, growing at a CAGR of 18.8% from 2021 to 2030.

Expansion of the retail industry, availability of real-time data, and surge in demand for consistent customer support during business interaction drive the growth of the global customer journey analytics market. However, complex process of data synchronization and concerns regarding data privacy hamper the market growth. On the contrary, rise in focus on virtual touchpoints is expected to open new opportunities for the market players in the future.

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Covid-19 scenario:

  • The Covid-19 pandemic increased the demand for customer journey analytics due to rise in the need among businesses to be more customer-focused in terms of marketing to create informed customer experience and minimize marketing investments.
  • The global adoption of work from home culture favored the growth of the market, due to rise in demand for cloud-based analytics solutions to manage vital information of organizations.

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The report divides the global customer journey analytics market on the basis of component, deployment mode, application, touchpoint, organization size, industry vertical, and region.

Based on component, the solutions segment held the largest share in 2020, accounting for nearly two-thirds of the market. However, the services segment is projected to manifest the highest CAGR of 19.9% during the forecast period.

On the basis of deployment mode, the on-premise segment held the lion’s share in 2020, contributing to around three-fifths of the market. However, the cloud segment is estimated to portray the highest CAGR of 20.1% from 2021 to 2030.

The report offers an analysis of the global customer journey analytics industry across several regions such as North America, Europe, Asia-Pacific, and LAMEA. The market across North America held the lion’s share in 2020, accounting for nearly two-fifths of the market. However, the market across Asia-Pacific is anticipated to showcase the highest CAGR of 21.6% during the forecast period.

The global customer journey analytics market report includes an in-depth analysis of the prime market players such as Acxiom LLC., Adobe Systems, Inc., BryterCX, IBM Corporation, Nice Ltd., Pointillist, Quadient, Salesforce.com, Inc., SAP SE, and Verint Systems.

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

Pawan Kumar, the CEO of Allied Market Research, is leading the organization toward providing high-quality data and insights. We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

 

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