Location Analytics Market Anticipated to Garner USD 31.13 Billion at a CAGR of 16.5% by 2030 - Report by Market Research Future (MRFR)

The reasons contributing to the growth of the location analytics market are increasing growth in the retail market


New York, US, July 06, 2022 (GLOBE NEWSWIRE) -- According to a comprehensive research report by Market Research Future (MRFR), Location Analytics Market, By Component (Software, Services), By Services (Geocoding, Reporting, Mapping), By Deployment (On-premises, Hosted), By End-users (BFSI, Retail, IT & Telecommunications) - Forecast 2030” to thrive at a healthy CAGR of over 16.5% during the review timeframe.

Location Analytics Market Overview:

Location analytics is the method that can trace a business unit's location and geography. The data is generally called the transactional data depicted across the geographical information system. The statistics process is done in real-time by gathering all the geographical data. It is mainly used to trace disasters.

Report Scope:

Report Metric Details
  Market Size USD 31.13 Billion by 2030
  CAGR 16.5% From 2021 To 2030
  Base Year 2020
  Forecast Period 2021 To 2030
  Historical Data 2019
  Forecast Units Value (USD Billion)
  Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered By Component, By Services, By Deployment
  Geographies Covered North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors TIBCO Software Inc. (U.S.), ESRI (U.S.), Pitney Bowes (U.S.), Oracle Corporation (U.S.), SAP SE (Germany), SAS Institute Inc. (U.S.), Galigeo (France), Cisco Systems, Inc. (U.S.), Alteryx, Inc. (U.S.), IBM Corporation (U.S.), Microsoft Corporation (U.S.).
  Key Market Opportunities The largest market share, because of the increasing adoption of Wi-Fi location analytics, high investments for cloud-based solutions and growing adoption of emerging technologies.
  Key Market Drivers The reasons contributing to the growth of the location analytics market are increasing growth in the retail market, growing focus on the needs of customer satisfaction and adoption of technologies.

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Market USP Covered

Location Analytics Market Drivers

The global market for location analytics has recorded a praiseworthy rise in the growth rate in recent times. The market's growth is mainly credited to its growing use in predictive analysis. Furthermore, the rapid adoption of the technology among small and medium enterprises is another major parameter boosting the market's growth. Moreover, the factors such as the growing adoption of IT and technology and increasing demand for asset management are also projected to boost the growth of the location analytics market over the forecasted timeframe.

Location Analytics Market Restraints

On the other hand, certain aspects may restrict the growth of the location analytics market. The factors such as error-prone databases, privacy, and security concerns may impede the market's growth over the assessment timeframe.

COVID-19 Impact

The global COVID-19 pandemic has had a huge impact on the majority of the market sectors across the globe. The global health crisis affected more than 100 countries across the globe. People across the globe faced several issues during the pandemic period. Several countries worldwide ended up imposing lockdowns in order to stop the spread of the disease. With the imposition of travel restrictions and social distancing norms, the global pandemic disrupted the entire supply chain of several market sectors across the globe. The global location analytics market is no different than others. The players across the market faced several unexpected challenges during the pandemic period. The demand for sales was affected and lowered, forcing this market to implement the new practices and features. With that, the global location analytics market is managing to survive through the tough pandemic times. By following all the technological factors, the global market is effectively undergoing an increase in sales and revenue. The market gets its targeted audience.

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The global pandemic impacted the sales chain, and thus the government bodies suggested several business strategies to deal with this pandemic. They have proposed the planned business strategies and made the growth plan of the location analytics market valuation. The players across the global market have also come up with the latest tactical strategies to overcome this impact. As a result of implementing new strategies, the global location analytics market is likely to grow substantially over the assessment timeframe.

Location Analytics Market Segment Analysis

Among all the components, the software segment is anticipated to account for the highest revenue share across the global location analytics market over the forecasted era. The segment's growth is mainly credited to the rise in the adoption of location analytics among organizations to offer integrated and personalized products and services to customers. The location analytics software enables firms of all sizes to achieve a competitive advantage with mapping tools for business. On the other hand, the services segment is likely to witness the highest growth over the coming years. the growth of the segment is propelled by the rapid adoption of services among end users, as it guarantees efficient functioning of location analytics software through the process.

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Among all the location types, the indoor segment is anticipated to secure the top position in the global location analytics market over the coming years. The segment's growth is credited to the extensive usage of smart devices and smartphones. On the other hand, the outdoor segment is likely to register the highest growth rate over the review timeframe, given the increasing location-based marketing/advertising adoption.

The on-premises deployment type segment will lead the global location analytics market over the assessment timeframe. The segment's growth is attributed to the factors such as rapid adoption in enterprise organizations and government bodies.

IT & Telecommunications are anticipated to secure the top position across the global location analytics market over the forecasted timeframe among all the end-user segments.

Location Analytics Market Regional Analysis

The global market for location analytics is analysed across the five vital regions: Latin America, the Middle East & Africa, Asia-Pacific, Europe, and North America.

According to the research reports by Market Research Future (MRFR), the North American region is estimated to secure the top position across the global location analytics market over the forecasted era. the high investments in a cloud-based solutions across the region is the primary aspect boosting the growth of the regional market. Furthermore, the factors such as the growing adoption of emerging technologies and increasing adoption of Wi-Fi location analytics are also anticipated to boost the regional market's growth over the assessment timeframe.

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The location analytics market for the Asia-Pacific region is anticipated to grow rapidly over the assessment timeframe. The regional market's growth is attributed primarily to cost-effective location analytics solutions. Furthermore, the rapid technological advancements are another major aspect causing an upsurge in the regional market's growth.

Location Analytics Market Competitive Analysis

The global location analytics market has prominent leaders such as:

  • IBM Corporation (U.S.)
  • Microsoft Corporation (U.S.)
  • Alteryx, Inc. (U.S.)
  • Pitney Bowes (U.S.)
  • SAP SE (Germany)
  • Cisco Systems, Inc. (U.S.)
  • SAS Institute Inc. (U.S.)
  • ESRI (U.S.)
  • TIBCO Software Inc. (U.S.)
  • Galigeo (France)
  • Oracle Corporation (U.S.)

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