New Report From Richard Florida Aims to Define, Size and Propel the Creator Economy

"Rise of the Creative Class" author reveals immense opportunity to forge "Creator Middle Class" in new report commissioned by Meta

MIAMI, Nov. 01, 2022 (GLOBE NEWSWIRE) -- A new report titled "The Rise of the Creator Economy" offers the most comprehensive view to date of the world of digital creators, including how to define their work, size the economic movement they're propelling and understand the motivations, challenges and opportunities supporting their growth and the global economy at large.

The report, commissioned by Meta, charts the evolutionary outgrowth of the larger Creative Economy, as the rising class of creators shifts the balance of power from large corporations to creative talent. This includes its scope, broader economic impact, and what's driving individual creators -- which Florida defines as those "who use digital technology to make and publish unique creative content audiences can access and respond to," with the ability to monetize their efforts in various ways.

Accelerating this process are online digital platforms, offering creators direct access to creative production and marketplaces in which they can monetize their work, as well as the increase in flexible and remote work. Florida sees this shift as the "most profound economic and social transformation since the Industrial Revolution." Key analyses from the report include:

  • The Creator Economy is forecasted by some exploratory studies to reach more than $100 billion: Creators number between 30 and 85 million Americans, and between 200 and 300 million people globally, with as many as 17 million creators earning money by selling their digital content as of 2017, according to data and studies reviewed by the report.
  • Up to 60 million Americans now make up the "Creative Class," according to estimates: Representative of more than 40 percent of the national workforce and up from 15 percent in 1980, these are scientists, techies, artists, designers, entertainers and professional knowledge workers in fields like management, healthcare and law.
  • Most creators are motivated by intrinsic rewards: Many creators are passionate hobbyists, and a growing number are social and political activists, principally motivated by the desire to make an impact and serve causes bigger than themselves rather than money, fame or follower accounts.
  • There is an immense opportunity to forge a "Creator Middle Class," which supports the idea that more creators who choose to can make a decent living. If championed and protected well by organizations, communities and local governments, more equal distribution can create a stronger, more sustainable Creator Economy to thrive in the decades to come.

"A new and more robust social compact for Creators is important not just for Creators and the Creator Economy, but for our economy and society writ large," Florida writes. "Our economy's ability to grow and deliver rising living standards hinges on innovation and creativity—and not just of the few, but of the many."

The Creator Economy is not just a new and important source of economic growth, it is a source of meaning and purpose for millions upon millions of people. In a world where people are becoming increasingly and dangerously isolated, it provides a sense of community. "For all those reasons and more," Florida says, "we need to stoke the creative furnace that lies deep within every human being."

"The Rise of the Creator Economy" report was conducted by Richard Florida, author of the best-selling book, The Rise of the Creative Class, and the Creative Class Group. Informed by interviews with key Creator Economy stakeholders, including platform executives, academics and thought leaders and prominent creators, the report also synthesizes more than 75 published studies on the topic. Florida and his team intend to develop new data and further scope the Creator Economy in future phases of research. To access the full findings of the report, visit here.

About the Creative Class Group 

The Creative Class Group is a strategy firm composed of leading researchers, thinkers, and business experts. Drawing on proprietary datasets, the organization advises corporations, governments, non-profits, and universities on topics ranging from economic development and growth, competitiveness, talent attraction and retention, real estate investment and locational strategy, and inclusivity and sustainability.


Contact Information:
Mark Block
Press Interviews, Creative Class Group

Rana Florida
CEO, Creative Class Group

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By Professor Richard Florida

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New Report on the Creator Economy