High Bar Brands expands Minimizer floor mats line

Company launches sleeper-specific mats following customer demand


OWATONNA, Minn., Nov. 17, 2022 (GLOBE NEWSWIRE) -- Due to consumer feedback, High Bar Brands is expanding its Minimizer line of custom molded floor mats by offering a mat for the sleeper area of the cab.

“The original request for this product came from our customers and gathered steam on social media,” HBB Product Development Director Chandler Nault said. “It’s a great example of what a critical role our customers play in HBB’s development process.”

According to Nault, the first sleeper floor mats are designed for Freightliners, but customers can expect additional part numbers for other trucks in the future.

“The early demand for these sleeper mats has been very strong,” Nault said. “I think it’s safe to say we will be looking closely at how to expand this product line in the future.”

Minimizer floor mats are laser-measured and feature a raised edge, preventing materials from escaping the mat.

“A lot of our OTR drivers like to bring their pets along for the ride,” HBB Design Lead Ryan Shepherd said. “Now they can do so without worrying about accidents. The tray design will contain the mess for easier cleanup.”

To see which make/model/year designs fit the new Minimizer sleeper mats, visit their website.

About High Bar Brands

High Bar Brands, LLC, is the preferred solutions provider to the commercial vehicle industry with our family of iconic brands. Driven by innovation and an entrepreneurial spirit, we strive for total customer satisfaction through our passionate team and superior products.

Our company was born from the partnership between two solution-based brands – Minimizer and Premier Manufacturing.  Following the acquisition of Viking Sales, these three iconic suppliers have provided HBB with proven processes and a customer-centric approach.  That connection with drivers, fleet owners, and maintenance managers across North America is crucial to R&D and has helped our team design and develop numerous patented technologies. 

High Bar Brands is renowned for its go-to-market strategies catapulted by a robust distribution network.  We pride ourselves on delivering our message of quality and service throughout our distribution network all the way to the end user.

Employees are afforded best-in-class operations equipment, creating a powerful production facility and efficient office environment.

High Bar Brands is proud to be a member of the toughest industry.  Driven by customer needs, their success is what drives our business.

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Minimizer sleeper floor mats

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