Global Fertility Testing Market Report (2023-2028): Declining Fertility Rates Bolsters Growth


Dublin, March 24, 2023 (GLOBE NEWSWIRE) -- The "Global Fertility Testing Market (2023-2028) by Product, Mode of Purchase, Applications, End-Users, and Geography, Competitive Analysis, Impact of Covid-19, Impact of Economic Slowdown & Impending Recession with Ansoff Analysis" report has been added to's offering.

The Global Fertility Testing Market is estimated to be USD 326.27 Mn in 2023 and is expected to reach USD 482.69 Mn by 2028, growing at a CAGR of 8.14%.

Market Dynamics


  • Increasing First-Time Pregnancy Age
  • Declining Fertility Rates
  • Growing Number of Gynecological and Reproductive Issues in Women
  • Growing Awareness among Women


  • High Price of Ovulation Monitors


  • Online Availability of Fertility Testing Devices
  • Emergence of Combined Kits for Dual Testing of Pregnancy and Ovulation


  • Lack of Predictive Accuracy to Confirm Ovulation
  • Malfunctioning of Urine-Based Ovulation Monitors

Market Segmentations

The Global Fertility Testing Market is segmented based on Product, Mode of Purchase, Applications, End-Users, and Geography.

  • By Product, the market is classified into Ovulation Prediction Kits, Fertility Monitors and Male Fertility Testing Products.
  • By Mode of Purchase, the market is classified into OTC-based and Prescription-based.
  • By Applications, the market is classified into Female Fertility Testing and Male Fertility Testing.
  • By End-Users, the market is classified into Home Care Settings and Hospitals/Fertility Clinics.
  • By Geography, the market is classified into Americas, Europe, Middle-East & Africa and Asia-Pacific.

Competitive Quadrant

The report includes a Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

The report presents a detailed Ansoff matrix analysis for the Global Fertility Testing Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.

The analyst analyses the Global Fertility Testing Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.

Based on the SWOT analysis conducted on the industry and industry players, the analyst has devised suitable strategies for market growth.

Why buy this report?

  • The report offers a comprehensive evaluation of the Global Fertility Testing Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
  • The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
  • The report includes an in-depth market analysis using Porter's 5 forces model and the Ansoff Matrix. In addition, the Impact of Economic Slowdown & Impending Recession on the market is also featured in the report.
  • The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
  • The report also contains the competitive analysis using Positioning Quadrants, the analyst's competitive positioning tool.

Report Highlights:

  • A complete analysis of the market, including parent industry
  • Important market dynamics and trends
  • Market segmentation
  • Historical, current, and projected size of the market based on value and volume
  • Market shares and strategies of key players
  • Recommendations to companies for strengthening their foothold in the market

Key Topics Covered:

1 Report Description

2 Research Methodology

3 Executive Summary

4 Market Dynamics

5 Market Analysis

6 Global Fertility Testing Market, By Product

7 Global Fertility Testing Market, By Mode of Purchase

8 Global Fertility Testing Market, By Applications

9 Global Fertility Testing Market, By End-Users

10 Americas' Fertility Testing Market

11 Europe's Fertility Testing Market

12 Middle East and Africa's Fertility Testing Market

13 APAC's Fertility Testing Market

14 Competitive Landscape

15 Company Profiles

16 Appendix

Companies Mentioned

  • Abbott Laboratories
  • Advacare Pharma
  • Ava
  • Babystart Ltd.
  • bioZhena Corp.
  • Church & Dwight Co., Inc.
  • Exseed Health
  • Fairhaven Health LLC
  • Fertility Focus Ltd.
  • Geratherm Medical Ag
  • Medical Electronic Systems
  • Mira Care
  • Oova Inc.
  • Parla Health
  • Prestige Consumer Health, Inc.
  • Quidel Corp.
  • Swiss Precision Diagnostics GmbH
  • TaiDoc Technology Corp.
  • UEBE Medical GmbH
  • Valley Electronics Ag

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