Global Web Analytics Strategic Business Report 2023: Web Analytics Market Poised to Benefit from the Steady Transition towards Data-Driven Businesses


Dublin, March 29, 2023 (GLOBE NEWSWIRE) -- The "Web Analytics: Global Strategic Business Report" report has been added to's offering.

The global market for Web Analytics estimated at US$4.2 Billion in the year 2022, is projected to reach a revised size of US$13.4 Billion by 2030, growing at a CAGR of 15.5% over the analysis period 2022-2030.

Large Enterprises, one of the segments analyzed in the report, is projected to record 14.9% CAGR and reach US$9.3 Billion by the end of the analysis period.

Taking into account the ongoing post pandemic recovery, growth in the SMEs segment is readjusted to a revised 17% CAGR for the next 8-year period.

The U.S. Market is Estimated at $1.4 Billion, While China is Forecast to Grow at 17.1% CAGR

The Web Analytics market in the U.S. is estimated at US$1.4 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$2.2 Billion by the year 2030 trailing a CAGR of 17.1% over the analysis period 2022 to 2030.

Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 12.7% and 14.7% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 13.8% CAGR.

Select Competitors (Total 546 Featured) -

  • Adobe, Inc.
  • Applied Technologies Internet SAS
  • Facebook, Inc.
  • Google LLC
  • Hootsuite, Inc.
  • IBM Corporation
  • Microsoft Corporation
  • MicroStrategy, Inc.
  • SAS Institute, Inc.
  • SimilarWeb Ltd.
  • Splunk, Inc.
  • Teradata Corporation
  • Webtrends, Inc.

What`s New for 2023?

  • Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
  • Global competitiveness and key competitor percentage market shares
  • Market presence across multiple geographies - Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to digital archives and Research Platform
  • Complimentary updates for one year

Key Attributes:

Report AttributeDetails
No. of Pages360
Forecast Period2022 - 2030
Estimated Market Value (USD) in 2022$4.2 Billion
Forecasted Market Value (USD) by 2030$13.4 Billion
Compound Annual Growth Rate15.6%
Regions CoveredGlobal

Key Topics Covered:




  • Influencer Market Insights
  • World Market Trajectories
  • Impact of Covid-19 and a Looming Global Recession
  • Web Analytics: An Introduction
  • Categories of Web Analytics
  • Off-Site Web Analytics Technologies
  • On-Site Web Analytics
  • Deployment Models for Web Analytics
  • Evolving Digital Marketing Landscape Continues to Spur Demand for Web Analytics
  • Rapid Growth of Digital Advertising and Marketing Presents Opportunity for Web Analytics Market
  • Digital Advertising Spending in $ Billion for the Years 2018, 2020, 2022 and 2024
  • Global Advertising Spending Share (in %) by Medium for 2019 and 2021
  • Imperative Need for Online Businesses to Improve Website Experience Spurs Demand for Web Analytics
  • Number of Websites (In Billion) for the Years 2012, 2014, 2016, 2018 and 2020
  • Correlation Between Page Loading Time (In Seconds) & Bounce Rates (In %)
  • Average Size of Websites (In Mb) by Device Format and Optimal Size
  • Average Bounce Rates (In %) by Sector
  • Web Analytics - Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)



  • Exponential Rise in Data Volumes from Business Processes and Need for Effective Use of Unorganized Data Enhances Significance of Web Analytics
  • Web Analytics Market Poised to Benefit from the Steady Transition towards Data-Driven Businesses
  • Rapid Growth of Retail E-Commerce Market Boosts Market Prospects
  • Global B2C E-Commerce Sales in US$ Trillion for the Years 2017, 2019, 2021 and 2023
  • Global E-Commerce Market as a % of Retail Sales for the Period 2017-2023
  • Leading Retail E-Commerce Countries Worldwide: Ranked by Sales in $ Billion for 2019
  • Increasing Proliferation of Artificial Intelligence in Web Analytics
  • Global Big Data and Business Analytics Revenues in US$ Billion: 2015 to 2022
  • Percentage of Global Web Pages Served to Mobile: 2010-2022
  • Cloud Adoption of Web Analytics Gains Traction
  • Increasing Need for Predictive Analytics Sustains Demand for Web Analytics
  • Combination of Marketing Automation and Web Analytics Enhances Effectiveness of Digital Marketing Strategies
  • Potential Opportunities for Web Analytics Market Emerge from Multi-Channel Marketing
  • Spending on Multichannel Marketing Initiatives: % of Multichannel Budget Allocated by Channel
  • Challenges Confronting Implementation of Multichannel Marketing Campaigns (%)
  • With Social Media Platforms Growing in Prominence for Digital Marketers, Social Web Analytics Poised to Record High Growth
  • Social Media Penetration Worldwide: % of Active Monthly Users Compared to Total Population for 2019
  • Social Media Users Penetration (in %) by Generation
  • Emergence of Mobile Devices as a Promising Digital Advertising Platform Augurs Well for Mobile Web Analytics Market
  • Increased Spending on Mobile Advertising Propels Mobile Web Analytics Market: Global Mobile Advertising Spending in $ Billion for the Years 2019, 2021, 2023 and 2025
  • Increasing Proliferation of Mobile Devices Translates into High Demand Web Analytics: Smartphone and Tablet PCs Shipments in Million Units for the Years 2019, 2021 and 2023
  • Open Source Vendors Challenge Commercial Web Analytics Vendors
  • Quality of Data: A Critical Factor Determining the Effectiveness of Web Analytical Tools
  • Real-Time Analytics Come to the Fore
  • Privacy Issues: A Cause of Concern




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Global Market for Web Analytics