Healthcare CRM Market Size to Hit USD 31.5 Billion by 2030 at 10.6% CAGR – Report by Market Research Future (MRFR)

Healthcare CRM Market Trends and Insights by Type (Operational CRM, Analytical CRM and Collaborative CRM), Component (software and service), Mode of Delivery (Cloud-Based and On-Premise), Application (Communication Module, Patient Management, Task Management, Report Module), End User (Healthcare Providers and Healthcare Payers) and Region (Americas, Europe, Asia-Pacific and Rest of the World), Competitive Market Growth, Size, Share and Forecast to 2030

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New York, USA, March 30, 2023 (GLOBE NEWSWIRE) -- Healthcare CRM Market Overview

According to a Comprehensive Research Report by Market Research Future (MRFR), “Healthcare CRM Market Information by Type, Component, Mode of Delivery, Application, End User and Region - Global Forecast till 2030”, the market was valued USD 12.7 billion in 2021 and is expected to reach USD 31.5 billion by 2030 at 10.6% CAGR during the forecast period 2022-2030.

Market Scope

Healthcare Customer Relationship Management (CRM) is a system that helps healthcare organizations with efficient workflow and better management to take care of patients. The technology used in the healthcare CRM system are- cloud-based CRM, collaborative system, mobile CRM, social CRM, and predictive CRM. Healthcare Customer Relationship Management (CRM) is a system that aids healthcare firms in managing patient care and facilitating effective workflow. The cloud-based CRM, collaborative system, mobile CRM, social CRM, and predictive CRM are among the technologies employed in the healthcare CRM system.

CRM in the healthcare industry enhances service delivery effectiveness and communication. Patient data is gathered from a variety of sources and entered into the healthcare CRM. With the help of online forms, feedback forms, and services for various enterprises, it enhances sales and marketing efforts. Healthcare institutions may automate tasks like sending emails and SMS messages and communicating test results thanks to healthcare CRM technology.

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Healthcare CRM Market Competitive Dynamics

The healthcare CRM industry is highly competitive. Strategic efforts like portfolio expansion, product launches and upgrades, alliances, regional expansion, and mergers and acquisitions are implemented by top market players and industry stakeholders.  Many companies around the world are the key players in the healthcare CRM market, some of which are:

  • SugarCRM (US)
  • SAP SE (Germany)
  • Keona Health (US)
  • Microsoft (US)
  • Salesforce (US)
  • Infor (US)
  • Keona Health (US)
  • Healthgrades (US)
  • Oracle (US)
  • Influence Health (US)
  • Accenture (Ireland)

Report Scope:

Report AttributeDetails
Market Size in 2030USD 31.5 Billion
Base Year2021
Forecast Period2022-2030
Historical Data2020
Forecast UnitsValue (USD Billion)
Report CoverageRevenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments CoveredBy Type, Mode of Delivery, Component, Application and End User
Geographies CoveredNorth America, Europe, Asia-Pacific, and Rest of the World (RoW)
Key Market DriversUsage of data technologies, analytical and digitalization technologies
Rising demand for an integrated system to manage the workflow and efficient delivery of assistance

Healthcare CRM Market Trends:


Since many healthcare facilities are concentrating on direct marketing to build their businesses, the healthcare CRM market is predicted to experience a lucrative growth throughout the forecast period. The Healthcare CRM system is used to gather a lot of patient data from different sources. One of the key drivers of the growth of the global healthcare CRM market is the ongoing need for virtual care. The market is being driven by elements like cost effectiveness, reduced error risk, and technical developments. Healthcare CRM enables interaction between patients and healthcare facilities.

Because of the steadily growing number of hospitals and the resulting requirement for an integrated healthcare system for effective workflow, there is a big market for healthcare CRM. The global healthcare CRM market is expanding as a result of factors like an aging population, a demand for new technological breakthroughs, virtual patient care, and operational efficiency.

Improvements can be made to accessibility, user satisfaction, efficiency, and quality through integrated healthcare. The idea of integrating a healthcare CRM system brings together delivery management and healthcare organizations involved in diagnosis, treatment, rehabilitation, and health promotion. Several businesses are entering the healthcare CRM industry and growing their operations through the introduction of new products, acquisitions, partnerships, and joint ventures. 

Throughout the anticipated period, the market is anticipated to be dominated by the growing use of CRM systems in the healthcare and healthcare provider sectors. The proliferation of the healthcare CRM market will also be aided by the existence of numerous insurance firms. Moreover, the market will likely be driven during the projected period by market players' quick development and introduction, which are mostly employed to improve marketing and sales procedures among pharmaceutical and biotechnology firms.


Throughout the forecast period, the market is anticipated to grow. However, one of the key elements that are anticipated to restrain the market's growth is the complexity of CRM application and expensive expenses. Another element that can have an impact on the market's growth to some extent is the rise in security threats and worries about patients' privacy in terms of their personal data.

Healthcare CRM systems face additional difficulties in order to succeed in the market. Healthcare experts are either in short supply or overworked trying to grasp the new system, so everyday inclusion is difficult. The healthcare CRM needs to be connected to a variety of programs. However, many healthcare facilities have strict policies and guidelines for data access, which may make it difficult for the global healthcare CRM to expand.

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COVID-19 Analysis

The COVID-19 pandemic outbreak had a significant effect on medical facilities. An integrated solution was desperately needed to manage workflow and provide help and care to patients effectively around the globe. The IT sector of healthcare has been primarily impacted by the use of data, analytical, and digitalization technology. The COVID-19 outbreak has forced industry participants to concentrate on R&D for advancements and developments in the Healthcare CRM market.

Healthcare CRM Market Segmentation

By Type

The segment of operational CRM holds the largest share of about 55.3% in 2021.

By Delivery

It is expected the cloud-based system will register a CAGR of 13.8% during the forecast period.

By End User

The segment of healthcare providers has the largest market share due to the rise in CRM solutions in hospitals worldwide.

By Component

It is expected that software service will have the fastest growth with a CAGR of 13.6% during the forecast period.

By Application

The patient management segment is expected to record the highest growth.

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Healthcare CRM Market Regional Outlook

The market has been controlled by the nations of North America and South America. because the market's expansion has been aided by hospitals, payers, and early adoption of the healthcare CRM system. Industry expansion is fueled by the introduction of the Affordable Healthcare Act (2010) and benevolent government programs like health connect and e-health.

Europe had a reasonable amount of market share. The developed economies are in charge of this enormous expansion, and the firms mostly spend in infrastructure, R&D, and other related areas.

According to estimates, the global healthcare CRM market would grow at the quickest rate in the Asia-Pacific region. One of the primary drivers is thought to be the rise in healthcare and private hospital investors. It is hoped that increased attention to the region's medical tourism industry and health care infrastructure will boost consumer satisfaction and foster growth. The regional expansion of this market is anticipated to be fueled by an increase in the aging population in important markets and a rise in the incidence of chronic disease. The expansion of private health management and insurance is being driven by the absence of infrastructure in the public health system.

Due to expanding infrastructure in the healthcare CRM system and government initiatives, the healthcare CRM market is anticipated to grow gradually and steadily across the rest of the world. It is anticipated that increased spending and population needs for better healthcare services would accelerate adoption of innovative technology.

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