Commercial Printing Market Size Poised to Hit USD 657.5 Billion at a CAGR of 3.20% by 2032- Report by Market Research Future (MRFR)

The increasing need of businesses and enterprises for advertising materials is driving the market growth


New York, USA, July 17, 2023 (GLOBE NEWSWIRE) -- According to a comprehensive research report by Market Research Future (MRFR), “Commercial Printing Market Research Report Information By Printing Technology, By Application, and By Region – Market Forecast Till 2032, the market is anticipated to acquire a valuation of approximately USD 657.5 Billion by the end of 2032. The reports further predict the market to flourish at a robust CAGR of over 3.20% during the assessment timeframe.

Commercial Printing Market Overview

The exploding need for labels and packaging in the e-commerce sector significantly contributes to the growth of the target market. The adoption of remote working by numerous businesses has also accelerated the transition to paperless corporate practices. Advertisers choose online channels over other media as people spend more time online. Modern production methods like additive manufacturing and powered by AI design tools are being used by e-commerce retailers like Walmart, eBay, and Target to enhance packaging. The rising advertising requirements of organizations worldwide and the increased technology adoption are the main factors driving market expansion. There is a strong association between jobs and turnover in the printing industry, which has an extended tradition of being labor-intensive. The development of machinery, digitization, and computerization have greatly improved productivity and transformed this industry so that growth capability is no longer correlated with direct labor.

However, the rising costs of raw materials throughout the procurement process limit the operational capacity of many enterprises. Businesses use commercial printers more frequently because they are more cost-efficient and efficient for printing large quantities. Retail, storage, and logistics companies are investing in hybrid print technologies. Hybrid technology makes combining the benefits of both digital and analog technologies feasible. To do this, the dependability and efficiency of flexographic printing are merged with the artistic possibilities of digital technology. One of the factors that propel the commercial printing business is the inclusion of personalized marketing messaging in promotional and marketing campaigns. Commercial printing businesses that employ digital printing technology are meeting the enormous demand for individualized printed content.

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Commercial Printing Market Competitive Landscape:

  • Quad/Graphics Inc.
  • Acme Printing
  • Gorham Printing, Inc.
  • Dai Nippon Printing
  • The Magazine Printing Company
  • Quebecor World Inc.
  • HH Global
  • Cenveo
  • RR Donnelley
  • Transcontinental Inc.
  • LSC Communications US, LLC.
  • Cimpress PLC

Commercial Printing Market Report Scope:

Report MetricDetails
Revenue Forecast in 2032USD 657.5 Billion
Growth RateCAGR of 3.20% from 2023 to 2032
Base Year2022
Study Period2023-2032
Key Market OpportunitiesGrowing adoption of eco-friendly printing products
Key Market DriversThe increasing need of businesses and enterprises for advertising materials such as brochures and pamphlets and technical development of printing techniques

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Market U.S.P. Covered:

Market Drivers:

Businesses and organizations require increasing promotional materials, such as brochures and pamphlets, which has resulted in a strong demand for commercial printing services. Advertising is among the most effective marketing strategies. Short-run production is being used in more and more industries. Books, letters, ads, and catalogs are just a few examples of these applications. Direct mail was frequently used to send the same messages to many customers. The development of technology, including quicker presses or new colors along with toner technologies, makes it feasible to produce goods of greater quality and with better manufacturing capacities. The growing popularity of the commercial printing industry is being impacted by a significant development known as vendor consolidation.

During the projection period, vendors in this market plan to expand their companies beyond only providing print goods and services. They are enlarging their scope of offerings to incorporate logistics, managed services, media services, and digital technologies. Additionally, technical advancements in printing procedures demonstrate the value for money and effectiveness of bulk printing. To some extent, cost-effectiveness can offset digital media's restraints on printing services.

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Restraints

Major obstacles, including overcapacity and pricing competition, limit the expansion of the industrial printing business. Specific obstacles exist in this highly fragmented and intensely competitive sector. Due to the shift in demand, the surplus capacity has forced vendors with larger printers to use more efficient technology to achieve economies of scale and obtain access to capital markets.

COVID 19 Analysis

The COVID-19 pandemic that began in 2020 has resulted in a spike in demand for packaging for food to ensure consumer safety, and this expansion in the packaging industry is significant. The global demographic transition, which has altered buyer habits and tastes and increased demand for packaged foods, contributes to this growth rate. The expanding urban population has caused a high demand for packaged food, and the rise in online sales has further bolstered the worldwide packaging industry, especially for foldable cartons. Most companies across the globe have adopted remote labor, which has led to a complete move to paperless operations. Consumers also underwent a significant shift to digital media because of safety concerns. These factors reduce the requirement for commercial printing.

Commercial Printing Market Segmentation

By application, the market includes packaging, advertising, and publishing.

By printing technology, the market includes digital, lithography, flexographic, screen, and gravure printing.

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Regional Insights

The Asia-Pacific region has a substantial market share due to increased demand from key regions such as India, the Philippines, China, Vietnam, and Thailand. Several factors, including the rise of new technology, changing lifestyles, a boom in e-commerce, and urbanization, are promoting the growth of the printing business in the area. High-tech commercial printers have supplanted traditional printers because of these innovations' high-speed capabilities. The region's e-commerce boom and retailing organization not only assist the target market but also present enormous opportunities for packaging expansion. North America represented the second-biggest business printing market share, contributing to a fraction of global revenue. The region's rising need for commercial printing is what is behind its increased use in advertisement, packaging, labeling, and advertising.

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