Buy Now Pay Later Market to Garner $3.98 Trillion, at 45.7% CAGR, By 2030, Globally: Allied Market Research

The global buy now pay later market is driven by surge in e-commerce industry growth along with the convenience and economical affordability of buy now pay later payment services.

Wilmington, Delaware, Oct. 26, 2023 (GLOBE NEWSWIRE) -- Allied Market Research published a report, titled, "Buy Now Pay Later Market By Channel (Online and POS), Application (Retail Goods, Media & Entertainment, Healthcare & Wellness, Automotive, Home Improvement and Others), and End User (Generation X, Generation Z/Millennials and Baby Boomers): Global Opportunity Analysis and Industry Forecast, 2021-2030". According to the report, the global buy now pay later industry generated at $90.69 billion in 2020, and is expected to generate $3.98 trillion by 2030, witnessing a CAGR of 45.7% from 2021 to 2030. 

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52 – Tables   

32 – Charts   

290 – Pages 

Report coverage & details:   

Report Coverage  Details 
Forecast Period  2021–2030 
Base Year  2020 
Market Size in 2022  $ 90.69 billion 
Market Size in 2032  $ 3.98 trillion 
CAGR  45.7 % 
No. of Pages in Report  290 
Segments Covered  Channel, Application, and End User 
Drivers  Digitization of Buy Now Pay Later  
Opportunities  Increase in Adoption of Online Payment Method Among the People  Affordable and Convenient Payment Service of Buy Now Pay Later Platforms 
Restraints  competitive intensity of competitors  threat of substitutes  bargaining power of the buyers  

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Drivers, Restraints and Opportunities 

The global buy now pay later market is driven by surge in e-commerce industry growth along with the convenience and economical affordability of buy now pay later payment services. On the other hand, excessive delayed and returned payment charges limit the market to some extent. Moreover, a rise in demand for delayed payments during online purchases and an increase in expenditure on luxury items is anticipated to pave the way for multiple opportunities in the industry. 

The Media & Entertainment Segment to Manifest Highest CAGR During the Forecast Period 

Based on application, the media & entertainment segment is expected to grow at a highest CAGR of 50.1% during the forecast period. However, the retail goods segment dominated market in 2020, contributing for more than two-fifths of the total market share. Moreover, the retail goods segment anticipated to dominate the global buy now pay later market from 2021 to 2030. 

The PoS Segment to Witness the Highest CAGR Through 2030 

Based on channel, the PoS segment would show a highest CAGR of 49.0% during the forecast period. However, the online segment held the major market share in 2020, accounting for more than four-fifths of the global buy now pay later market, and is projected to led the market from 2021 to 2030. 

Asia-Pacific Region to Maintain the Dominant Share 

Based on region, the Asia-Pacific dominated the market share in terms of revenue in 2020, accounting for nearly half global buy now pay later market. Moreover, this region is expected to register the fastest CAGR of 47.8% from 2021 to 2030 and to dominate the market share by 2030. 

Key Players in the Industry 

  • Payl8r (Social Money Ltd.) 
  • Afterpay 
  • Laybuy Group Holdings Limited 
  • Quadpay 
  • Klarna Bank AB 
  • PayPal Holdings Inc. 
  • Perpay 
  • Sezzle 
  • Affirm Holdings Inc. 
  • Splitit 

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Key Benefits For Stakeholders      

  • The study provides an in-depth analysis of global buy now pay later market forecast along with the current trends and future estimations to elucidate the imminent investment pockets. 
  • Information about key drivers, restraints, and opportunities and their impact analysis on global buy now pay later market share is provided in the report. 
  • Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry. 
  • The quantitative analysis of the buy now pay later market size from 2021 to 2030 is provided to determine the market potential. 

Buy Now Pay Later Market Key Segments 

By Channel 

  • Online Channel 
  • POS Channel 

By Application 

  • Retail Goods 
  • Media & Entertainment 
  • Healthcare & Wellness 
  • Automotive 
  • Home Improvement 
  • Others 

By End User 

  • Generation X 
  • Generation Z/Millennials 
  • Baby Boomers 

By Region 

  • North America 
  • U.S. 
  • Canada 
  • Europe  
  • UK 
  • Germany  
  • France  
  • Italy 
  • Rest of Europe 
  • Asia-Pacific  
  • China 
  • India 
  • Japan 
  • Australia 
  • South Korea 
  • Rest of Asia-Pacific 
  • LAMEA 
  • Latin America  
  • Middle East  
  • Africa 

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Wilmington, Delaware. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports Insights" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain. 

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Allied Market Research CEO Pawan Kumar is instrumental in inspiring and encouraging everyone associated with the company to maintain high quality of data and help clients in every way possible to achieve success. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry. 


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