Malaysia Gamers Market Report 2023: A Slowly Maturing Market - Gamer Survey, Payments and Monetization, Esports Data, Game Regulations, Competitive Landscape

Dublin, Nov. 10, 2023 (GLOBE NEWSWIRE) -- The "Malaysia Games Market Report" report from Niko Partners, Inc. has been added to's offering.

Malaysia is one of the Southeast Asia markets that is slowly transitioning into a maturing market.

The promising games market and supportive business environment have led international game companies to set up overseas offices in Malaysia. A strong mobile-first market, the country is set to boost its overall gaming market through increased government support and strong infrastructure development, particularly its 5G rollout.

Leveraging our comprehensive market model and survey insights involving 2,400+ gamers in the region, discover key data and trends on game publishers, top genres, growth drivers, esports, payments, financial transaction events, regulations, gamer preference & behavior, and more.

Key Topics Covered:


Executive Summary

Macroeconomic data

PC Games Market

  • PC Games Market Snapshot
  • PC Games Revenue
  • Major PC Games Publishers
  • PC Gaming Overview
  • Popular PC Games by Survey
  • PC Gaming Time and Spending by Survey
  • Popular PC Game Distribution Platforms
  • Internet Cafe Insights by Survey

Mobile Games Market

  • Mobile Games Market Snapshot
  • Mobile Games Market Revenue
  • Top Mobile Games by Downloads
  • Top Mobile Games by Revenue
  • Top Publishers by Downloads
  • Top Publishers by Revenue
  • Top Mobile Game Genres
  • PC Games Revenue
  • Mobile Gaming Overview
  • Popular Mobile Games by Survey
  • Mobile Gaming Time and Spending by Survey
  • Preferred Mobile Game Store by Survey

Console Games Market

  • Top Console Platforms
  • Popular Console Games by Survey
  • Console Gaming Time and Spending/Subscription by Survey

Payments and Monetization

  • Payment Options
  • Payment Insights by Survey
  • In-Game Spending Drivers by Survey
  • Preferred In-Game Spending by Survey
  • In-Game Ads by Survey
  • Cloud Gaming Insights by Survey
  • Reasons for Not Spending Money for Games
  • What Non-Spenders Would Buy

Gamer Survey Insights

  • Survey Respondents' Demographics
  • Device Ownership by Survey
  • Popular PC and Smartphone Brands by Survey
  • Localization Insights by Survey
  • Source of Information for Games by Survey
  • Factors Driving Gamers to Try New Games
  • Most Disliked Aspects in Games by Survey
  • Streaming and Video content by Survey
  • New Technologies in Video Games

Games Market Trends and Analysis

  • General Outlook
  • Local game companies/homegrown Games and Events Update
  • Analysis of Latest Trends (e.g. M&A, web3, gaming influencers, localization, non-endemic brands expansion to gaming)
  • 5G Rollout

Esports Data

  • Overview of Local Esports Development
  • PC Esports Tournament Overview
  • Mobile Esports Tournament Overview
  • Major PC and Mobile Esports Tournaments
  • Notable Teams and Sponsors
  • Esports Engagement by Survey
  • Top Esports Games

Game Regulations

  • Overview of Game Regulations
  • Notable Regulatory Bodies and Influential Organizations
  • Game Rating


  • Methodology
  • Genre List
  • Glossary

Companies Mentioned

  • ABI Global
  • Activision Blizzard
  • Aeonsparx
  • Airasia
  • Apple
  • AppLovin Corp
  • Asiasoft (CIB Net)
  • Asus
  • Azur Interactive Games
  • BabyBus Group
  • CIMB
  • Common Extract
  • Cubinet
  • Double Eleven KL
  • Electronic Arts (EA)
  • Embracer Group
  • Epic Games
  • Esports Integrated (ESI)
  • Garena
  • Geek Fam
  • Google
  • HomeBois
  • Hoyoverse
  • Huawei
  • IAH Games
  • Kaigan Games
  • Konami
  • Kurechii Games
  • Lemon Sky Studios
  • Malaysian Digital Economy Corporation (MDEC)
  • Malaysian Ministry of Education (KPM)
  • Malaysian Ministry of Youth and Sports (KBS)
  • Mastercard
  • Maybank
  • Metronomik
  • miHoYo
  • MIMOS Technology Solutions
  • MiniClip
  • Ministry of Communicationsand Multimedia Malaysia (K-KOMM)
  • Moonton
  • NX3 Games
  • OPPO
  • Outfit7
  • Passion Republic
  • Playrix
  • Realme
  • Riot Games
  • Roblox Corporation
  • RSG
  • SayGames
  • Smilegate
  • Spacepup
  • Streamline Games
  • Supercell
  • Supersonic Studios
  • Take-Two Interactive
  • Team Haq Esports Club
  • Tencent
  • TikTok
  • Ubisoft
  • Valve (Steam)
  • VISA
  • Virtuos KL
  • Wargaming
  • Xiaomi
  • Xsolla

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