[Latest] Global Programmatic Advertising Market Size/Share

Austin, TX, USA, Jan. 19, 2024 (GLOBE NEWSWIRE) -- Custom Market Insights has published a new research report titled “Programmatic Advertising Market Size, Trends and Insights By Type (Real-Time Bidding (RTB), Private Marketplace (PMP), Programmatic Direct), By Platform (Desktop, Mobile, Video, Social Media), By Ad Format (Display, Video, Native, Audio), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032” in its research database.

“According to the latest research study, the demand of global Programmatic Advertising Market size & share was valued at approximately USD 2 Billion in 2022 and is expected to reach USD 3 Billion in 2023 and is expected to reach a value of around USD 30.1 Billion by 2032, at a compound annual growth rate (CAGR) of about 35% during the forecast period 2023 to 2032.”

Click Here to Access a Free Sample Report of the Global Programmatic Advertising Market @ https://www.custommarketinsights.com/request-for-free-sample/?reportid=36193

Programmatic Advertising Market: Growth Factors and Dynamics:

Digital Transformation: The Programmatic Advertising market witnesses significant growth driven by the ongoing digital transformation. As businesses shift towards automated, data-driven advertising strategies, Programmatic Advertising emerges as a crucial tool, revolutionizing the landscape of ad buying and campaign optimization.

Data-Driven Insights: Continuous advancements in data analytics form the backbone of Programmatic Advertising’s success. Renowned for its ability to harness data-driven insights, this advertising approach enables targeted and personalized campaigns, enhancing audience engagement and maximizing return on investment for advertisers.

Real-time Decision-making: The agility of Programmatic Advertising lies in its real-time decision-making capabilities. Automated algorithms analyze vast amounts of data instantly, allowing advertisers to make informed decisions on ad placements, audience targeting, and budget allocation, thereby optimizing campaign performance on the fly.

Multi-channel Campaign Management: Programmatic Advertising excels in managing multi-channel campaigns seamlessly. Advertisers can reach their target audience across various platforms, including display, social media, video, and mobile, ensuring a comprehensive and cohesive brand presence in the digital landscape.

Ad Fraud Mitigation: The Programmatic Advertising Market prioritizes ad fraud mitigation through advanced technologies and robust verification processes. Advertisers benefit from increased transparency, accountability, and a reduced risk of fraudulent activities, bolstering trust in programmatic advertising platforms.

Personalization and User Experience: Programmatic Advertising places a strong emphasis on personalization, tailoring ad content to individual user preferences. This focus on a personalized user experience enhances engagement and contributes to building positive brand perceptions, fostering long-term customer relationships.

Integration of AI and Machine Learning: Beyond traditional advertising methods, Programmatic Advertising integrates with cutting-edge technologies like artificial intelligence (AI) and machine learning (ML). This integration enables automated optimization, audience targeting refinement, and predictive analytics, positioning programmatic advertising as a frontrunner in the era of smart advertising.

Native Advertising Integration: Programmatic Advertising seamlessly integrates with native advertising formats, blending promotional content harmoniously with the user experience. This integration enhances the effectiveness of native ads, ensuring they resonate with audiences across diverse digital platforms.

Cross-device Targeting: The Programmatic Advertising Market responds to the increasing trend of multi-device usage by offering cross-device targeting capabilities. Advertisers can deliver cohesive and synchronized messages to users across smartphones, tablets, laptops, and other connected devices, maximizing campaign reach and impact.

Sustainable Advertising Practices: The industry’s focus on sustainability extends to the Programmatic Advertising Market, with an increasing emphasis on eco-friendly and ethical advertising practices. Advertisers leveraging programmatic platforms are aligning with environmentally conscious approaches, contributing to the broader sustainability goals of the advertising ecosystem.

Request a Customized Copy of the Programmatic Advertising Market Report @ https://www.custommarketinsights.com/inquire-for-discount/?reportid=36193

Report Scope

Feature of the Report	Details
Market Size in 2023	USD 3 Billion
Projected Market Size in 2032	USD 30.1 Billion
Market Size in 2022	USD 2 Billion
CAGR Growth Rate	35% CAGR
Base Year	2022
Forecast Period	2023-2032
Key Segment	By Type, Platform, Ad Format and Region
Report Coverage	Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope	North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options	Request tailored purchasing options to fulfil your requirements for research.

(A free sample of the Programmatic Advertising report is available upon request; please contact us for more information.)

Our Free Sample Report Consists of the following:

Introduction, Overview, and in-depth industry analysis are all included in the 2023 updated report.
The COVID-19 Pandemic Outbreak Impact Analysis is included in the package.
About 220+ Pages Research Report (Including Recent Research)
Provide detailed chapter-by-chapter guidance on the Request.
Updated Regional Analysis with a Graphical Representation of Size, Share, and Trends for the Year 2023
Includes Tables and figures have been updated.
The most recent version of the report includes the Top Market Players, their Business Strategies, Sales Volume, and Revenue Analysis
Custom Market Insights (CMI) research methodology

(Please note that the sample of the Programmatic Advertising report has been modified to include the COVID-19 impact study prior to delivery.)

Request a Customized Copy of the Programmatic Advertising Market Report @ https://www.custommarketinsights.com/report/programmatic-advertising-market/

Programmatic Advertising Market: COVID-19 Analysis:

Adapting to Changing Consumer Behavior: Amid the challenges posed by the COVID-19 pandemic, the Programmatic Advertising Market demonstrates resilience by adapting to changing consumer behavior. The increased reliance on digital channels prompts advertisers to leverage programmatic solutions to align with evolving audience preferences.

Budget Optimization and ROI: The pandemic accelerates the need for efficient budget optimization and measurable return on investment. Programmatic Advertising platforms become instrumental in providing advertisers with data-driven insights, enabling them to allocate budgets strategically and achieve maximum ROI in a dynamic and uncertain market.

E-commerce Acceleration: The surge in e-commerce activities during the pandemic amplifies the importance of Programmatic Advertising in driving online sales. Advertisers utilize programmatic capabilities to target specific online audiences, optimize product visibility, and capitalize on the growing trend of digital commerce.

Brand Safety and Trust: As concerns about brand safety intensify, the Programmatic Advertising Market responds by implementing enhanced brand safety measures. Advertisers prioritize platforms that ensure ad placements align with brand values, fostering trust among consumers and mitigating risks associated with content adjacency concerns.

Innovation in Ad Formats: Adapting to the changing advertising landscape, Programmatic Advertising witnesses innovation in ad formats. Dynamic and interactive ad formats, driven by technological advancements, enhance user engagement and address the evolving preferences of digital audiences in the post-pandemic era.

Continued Evolution and Adaptability: Anticipating the continued evolution of digital advertising, organizations invest in programmatic solutions as a key component of their future-proofing strategies. Programmatic Advertising platforms remain adaptable, integrating emerging technologies and evolving to meet the dynamic needs of advertisers navigating the evolving digital advertising landscape.

Request a Customized Copy of the Programmatic Advertising Market Report @ https://www.custommarketinsights.com/report/programmatic-advertising-market/

Key questions answered in this report:

What is the size of the Programmatic Advertising market and what is its expected growth rate?
What are the primary driving factors that push the Programmatic Advertising market forward?
What are the Programmatic Advertising Industry's top companies?
What are the different categories that the Programmatic Advertising Market caters to?
What will be the fastest-growing segment or region?
In the value chain, what role do essential players play?
What is the procedure for getting a free copy of the Programmatic Advertising market sample report and company profiles?

Key Offerings:

Market Share, Size & Forecast by Revenue | 2023−2032
Market Dynamics – Growth Drivers, Restraints, Investment Opportunities, and Leading Trends
Market Segmentation – A detailed analysis by Types of Services, by End-User Services, and by regions
Competitive Landscape – Top Key Vendors and Other Prominent Vendors

Buy this Premium Programmatic Advertising Research Report | Fast Delivery Available - [220+ Pages] @ https://www.custommarketinsights.com/report/programmatic-advertising-market/

Regional Analysis of the Programmatic Advertising Market:

North America:

Market Overview: Leading adoption of programmatic advertising in North America, driven by a mature digital advertising landscape and technological infrastructure.

Factors Driving Growth: Technological innovation, a robust e-commerce sector, and high digital literacy contribute to the growth of programmatic advertising in North America.

Europe:

Market Overview: Europe emphasizes programmatic advertising integration in digital marketing strategies, with a focus on efficient ad spend and targeted campaigns.

Factors Driving Growth: Collaborative efforts in industry standards, government support for digital advertising, and a diverse media landscape drive market growth in Europe.

Asia-Pacific:

Market Overview: Significant growth in programmatic advertising adoption in the Asia-Pacific region, fueled by the expansion of digital platforms and increasing internet penetration.

Factors Driving Growth: Rapid urbanization, a growing digital advertising market, and mobile-centric consumer behavior contribute to the demand for programmatic advertising in Asia-Pacific.

Latin America:

Market Overview: Growing interest in programmatic advertising adoption in Latin America, particularly in response to the dynamic shifts in consumer behavior and digital media consumption.

Factors Driving Growth: Economic development, rising digital advertising investments, and a focus on targeting diverse consumer segments contribute to market growth in Latin America.

Middle East and Africa:

Market Overview: Increasing adoption of programmatic advertising in the Middle East and Africa, driven by a push for digital transformation and the modernization of advertising practices.

Factors Driving Growth: Government initiatives supporting digitalization, the emergence of smart cities, and the need for efficient advertising contribute to the growth of programmatic advertising in the Middle East and Africa.

Request a Customized Copy of the Programmatic Advertising Market Report @ https://www.custommarketinsights.com/report/programmatic-advertising-market/

(We customized your report to meet your specific research requirements. Inquire with our sales team about customizing your report.)

Still, Looking for More Information? Do OR Want Data for Inclusion in magazines, case studies, research papers, or Media?

Email Directly Here with Detail Information: support@custommarketinsights.com

Browse the full “Programmatic Advertising Market Size, Trends and Insights By Type (Real-Time Bidding (RTB), Private Marketplace (PMP), Programmatic Direct), By Platform (Desktop, Mobile, Video, Social Media), By Ad Format (Display, Video, Native, Audio), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032” Report at https://www.custommarketinsights.com/report/programmatic-advertising-market/

List of the prominent players in the Programmatic Advertising Market:

Google LLC
Facebook Inc.
The Trade Desk Inc.
Adobe Inc.
Amazon Advertising LLC
Verizon Media
AppNexus (Xandr)
MediaMath Inc.
Oath Inc. (now part of Verizon Media)
BeeswaxIO Corporation
Adform
Rubicon Project Inc.
PubMatic Inc.
OpenX Technologies Inc.
Index Exchange Inc.
Others

Click Here to Access a Free Sample Report of the Global Programmatic Advertising Market @ https://www.custommarketinsights.com/report/programmatic-advertising-market/

Spectacular Deals

Comprehensive coverage
Maximum number of market tables and figures
The subscription-based option is offered.
Best price guarantee
Free 35% or 60 hours of customization.
Free post-sale service assistance.
25% discount on your next purchase.
Service guarantees are available.
Personalized market brief by author.

Browse More Related Reports:

Digital Transformation Market: Digital Transformation Market Size, Trends and Insights By Component (Solution, Services), By Deployment Model (On-Premises, Cloud), By Technology (Industrial Robotics, Internet of Things, 3D Printing/Additive Manufacturing, Advanced Human Machine Interface, Big Data and Analytics, Machine Learning, Artificial Intelligence), By Organization Size (Small and Medium Enterprises (SMEs), Large Enterprises), By End User (Banking Financial Services and Insurance (BFSI), Healthcare, Telecommunication and IT, Automotive, Education, Retail and Consumer Goods, Media and Entertainment, Manufacturing, Government, Others), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032

AR and VR Headsets Market: AR and VR Headsets Market Size, Trends and Insights By Type (AR Headset, VR Headset, AR/VR Headset), By Product Type (Standalone, Tethered, Screenless Viewer), By Application (Enterprise, Consumer, Healthcare, Commercial), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032

Photonic Integrated Circuits (PICs) Market: Photonic Integrated Circuits (PICs) Market Size, Trends and Insights By Component (Lasers, MUX/DEMUX, Optical Amplifiers, Modulators, Attenuators, Detectors), By Raw Material (Indium Phosphide (InP), Gallium Arsenide (GaAs), Lithium Niobate (LiNbO3), Silicon, Silica-on-Silicon), By Integration (Monolithic Integration, Hybrid Integration, Module Integration), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032

Flexible Hybrid Electronics Market: Flexible Hybrid Electronics Market Size, Trends and Insights By Structure Type (Rigid flex circuit, Multilayer flex circuit, Double sided flex circuit, Single sided flex circuit, Others), By Vertical (Industrial, Consumer electronics, Automobile industry, Military and Defense, Aerospace, Aerospace), By Application (Displays, Batteries, Thin- film photovoltaics, Printed sensors, OLED Lighting, Others), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032

Service Robotics Market: Service Robotics Market Size, Trends and Insights By Type (Humanoid Robots, Non-Humanoid Robots, Stationary Robots), By Application (Professional service robotics, Personal service robotics), By Industry Vertical (Agriculture, Hospitality & Medical, Professional Cleaning, Inspection and Maintenance, Construction and demolition, Transportation and logistics, Rescue and Security, Others), By Functionality (Autonomous Robots, Teleoperated Robots), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032

5G Video Market: 5G Video Market Size, Trends and Insights By Type (Enhanced Mobile Broadband (eMBB), Ultra-Reliable Low Latency Communications (URLLC), Massive Machine Type Communications (mMTC)), By Service (Video-on-Demand (VoD), Live Streaming, Interactive Video), By Application (Entertainment and Gaming, Enterprise and Collaboration, Healthcare, Education, Others), By Industry Vertical (Telecom and IT, Media and Entertainment, Others), By Deployment Type (Public Cloud, Private Cloud), By End User (Consumers, Businesses), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032

The Programmatic Advertising Market is segmented as follows:

By Type

Real-Time Bidding (RTB)
Private Marketplace (PMP)
Programmatic Direct

By Platform

Desktop
Mobile
Video
Social Media

By Ad Format

Display
Video
Native
Audio

Click Here to Get a Free Sample Report of the Global Programmatic Advertising Market @ https://www.custommarketinsights.com/report/programmatic-advertising-market/

Regional Coverage:

North America

U.S.
Canada
Mexico
Rest of North America

Europe

Germany
France
U.K.
Russia
Italy
Spain
Netherlands
Rest of Europe

Asia Pacific

China
Japan
India
New Zealand
Australia
South Korea
Taiwan
Rest of Asia Pacific

The Middle East & Africa

Saudi Arabia
UAE
Egypt
Kuwait
South Africa
Rest of the Middle East & Africa

Latin America

Brazil
Argentina
Rest of Latin America

This Programmatic Advertising Market Research/Analysis Report Contains Answers to the following Questions.

What Developments Are Going On in That Technology? Which Trends Are Causing These Developments?
Who Are the Global Key Players in This Programmatic Advertising Market? What are Their Company Profile, Product Information, and Contact Information?
What Was the Global Market Status of the Programmatic Advertising Market? What Was the Capacity, Production Value, Cost and PROFIT of the Programmatic Advertising Market?
What Is the Current Market Status of the Programmatic Advertising Industry? What's Market Competition in This Industry, Both Company and Country Wise? What's Market Analysis of Programmatic Advertising Market by Considering Applications and Types?
What Are Projections of the Global Programmatic Advertising Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about imports and exports?
What Is Programmatic Advertising Market Chain Analysis by Upstream Raw Materials and Downstream Industry?
What Is the Economic Impact On Programmatic Advertising Industry? What are Global Macroeconomic Environment Analysis Results? What Are Global Macroeconomic Environment Development Trends?
What Are Market Dynamics of Programmatic Advertising Market? What Are Challenges and Opportunities?
What Should Be Entry Strategies, Countermeasures to Economic Impact, and Marketing Channels for Programmatic Advertising Industry?

Click Here to Access a Free Sample Report of the Global Programmatic Advertising Market @ https://www.custommarketinsights.com/report/programmatic-advertising-market/

Reasons to Purchase Programmatic Advertising Market Report

Programmatic Advertising Market Report provides qualitative and quantitative analysis of the market based on segmentation involving economic and non-economic factors.
Programmatic Advertising Market report outlines market value (USD) data for each segment and sub-segment.
This report indicates the region and segment expected to witness the fastest growth and dominate the market.
Programmatic Advertising Market Analysis by geography highlights the consumption of the product/service in the region and indicates the factors affecting the market within each region.
The competitive landscape incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled.
Extensive company profiles comprising company overview, company insights, product benchmarking, and SWOT analysis for the major market players.
The Industry's current and future market outlook concerning recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging and developed regions.
Programmatic Advertising Market Includes in-depth market analysis from various perspectives through Porter's five forces analysis and provides insight into the market through Value Chain.

Reasons for the Research Report

The study provides a thorough overview of the global Programmatic Advertising market. Compare your performance to that of the market as a whole.

Aim to maintain competitiveness while innovations from established key players fuel market growth.

Buy this Premium Programmatic Advertising Research Report | Fast Delivery Available - [220+ Pages] @ https://www.custommarketinsights.com/report/programmatic-advertising-market/

What does the report include?

Drivers, restrictions, and opportunities are among the qualitative elements covered in the worldwide Programmatic Advertising market analysis.

The competitive environment of current and potential participants in the Programmatic Advertising market is covered in the report, as well as those companies' strategic product development ambitions.

According to the component, application, and industry vertical, this study analyzes the market qualitatively and quantitatively. Additionally, the report offers comparable data for the important regions.

For each segment mentioned above, actual market sizes and forecasts have been given.

Who should buy this report?

Participants and stakeholders worldwide Programmatic Advertising market should find this report useful. The research will be useful to all market participants in the Programmatic Advertising industry.
Managers in the Programmatic Advertising sector are interested in publishing up-to-date and projected data about the worldwide Programmatic Advertising market.
Governmental agencies, regulatory bodies, decision-makers, and organizations want to invest in Programmatic Advertising products' market trends.
Market insights are sought for by analysts, researchers, educators, strategy managers, and government organizations to develop plans.

Request a Customized Copy of the Programmatic Advertising Market Report @ https://www.custommarketinsights.com/report/programmatic-advertising-market/

About Custom Market Insights:

Custom Market Insights is a market research and advisory company delivering business insights and market research reports to large, small, and medium-scale enterprises. We assist clients with strategies and business policies and regularly work towards achieving sustainable growth in their respective domains.

CMI provides a one-stop solution for data collection to investment advice. The expert analysis of our company digs out essential factors that help to understand the significance and impact of market dynamics. The professional experts apply clients inside on the aspects such as strategies for future estimation fall, forecasting or opportunity to grow, and consumer survey.

Follow Us: LinkedIn | Twitter | Facebook | YouTube

Contact Us:

Joel John

CMI Consulting LLC

1333, 701 Tillery Street Unit 12,

Austin, TX, Travis, US, 78702

USA: +1 801-639-9061

India: +91 20 46022736

Email: support@custommarketinsights.com

Web: https://www.custommarketinsights.com/

Blog: https://www.techyounme.com/

Blog: https://atozresearch.com/