$4.1 Billion Neck and Shoulder Massager Industry and Competition Analysis with Regional Market Projections, 2023-2031


Dublin, Jan. 25, 2024 (GLOBE NEWSWIRE) -- The "Neck and Shoulder Massager Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)" report has been added to ResearchAndMarkets.com's offering.

This report provides industry stakeholders with detailed insights into an industry forecasted to witness substantial growth. Highlighting various market dynamics and trends fueling this sector, the report outlines the transformative impact of technology and the rising trend of at-home health and wellness applications that are key driving factors of the market.

Amid the backdrop of an intensifying focus on personal health and a burgeoning e-commerce sector, the neck and shoulder massager industry is identified as a key beneficiary. The latest analysis meticulously segments the market into various product types and explores the end-user demand across different regions ranging from North America to the Asia Pacific.

The global neck and shoulder massager market is poised for significant expansion, with anticipated revenue of US$ 4.1 billion in 2024. This dynamic market is set to experience accelerated demand, with top market players already holding a prominent share of the neck and shoulder massager market in 2024. Projections indicate that the global market will achieve a remarkable US$ 8.1 billion by 2031.

Rapid Expansion Driven by E-Commerce and Portable Massager Popularity

  • With an array of advanced massaging technologies such as vibrating, shiatsu, and impulse massagers, the market is adapting to the diverse needs of consumers.
  • The trend towards portable and cordless massagers is significantly reshaping the market, highlighting a demand for convenience and flexibility in health and wellness routines.
  • Reports note an increasing embrace of wellness therapies, particularly in regions such as the United States and Germany, furthering the growth trajectory of the market.
  • Emerging economies like China and India are experiencing a surge in health awareness, which is projected to widen the consumer base for neck and shoulder massagers.
  • Market dynamics also point towards a growing inclination for massage therapies in sports, tourism, and aging demographics.

Key Consumer End-User Segments Create Varied Market Opportunities

The study breaks down the market based on end-user segmentation, noting a significant demand in spas, physiotherapy clinics, and household settings. With a comprehensive categorization of the market by product type, power type, and price range, the report aims to provide data that reflects the evolving preferences of consumers.

Competitive Landscape and Regional Market Outlook

Analysis of the competitive landscape shows that key players are adopting various strategies to reinforce their market presence. These include innovations in product development, strategic partnerships, and a focus on aligning with consumer preferences for self-care and health-centric products.

The report's coverage extends to an in-depth regional breakdown, where the promising growth in North America, fueled by a rise in wellness therapies, is particularly noteworthy. Additionally, the strong showing of the neck and shoulder massager market in the Asia Pacific, backed by technological adoption and wellness trends, indicates a region with high growth potential.

A selection of companies mentioned in this report includes:

  • JSB Health & Fitness Pvt. Ltd.
  • Nekteck
  • OSIM International
  • HoMedics
  • Family Inada Co. Ltd.
  • FUJIIRYOKI
  • Human Touch
  • SKG
  • Panasonic Corp.
  • Beurer GmbH
  • Wenzhou Huifan Technology Co. Ltd.
  • Prospera Corp.
  • CERAJADE KYOSUNGMED

For more information about this report visit https://www.researchandmarkets.com/r/tbr39r

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