Dublin, Jan. 30, 2024 (GLOBE NEWSWIRE) -- The "Global Customer Journey Analytics Market by Component (Service, Solution), Application (Brand Management, Campaign Management, Customer Behavioral Analysis), Deployment, Industry - Forecast 2024-2030" report has been added to ResearchAndMarkets.com's offering.
The latest comprehensive research on the Customer Journey Analytics Market projects an accelerated growth trajectory, estimating the market size to surge from USD 12.66 billion in 2023 to an impressive USD 56.45 billion by 2030.
This equates to a significant compound annual growth rate (CAGR) of 23.80% over the forecast period. The detailed report highlights the critical components, applications, deployment models, and industries fostering this expansion.
Key Insights and Market Dynamics
The report offers an intricate look at the different components of the market including both services and solutions. Notably, it delves into services such as consulting, managed, professional, support & maintenance, and training & education services. In parallel, the solutions segment aligns with the digital demands of modern businesses.
Evolving Applications and the Role of Analytics
Application-based segmentation is a crucial feature of the market, with a dedicated focus on brand management, campaign management, customer behavioral analysis, churn, segmentation, targeting, and product management. The adoption of analytics in assessing customer journeys delivers powerful insights that drive strategic marketing initiatives and enhance customer experiences.
Deployment Trends and Industry Adoption
The deployment models dissected in the market study consist of both on-cloud and on-premises solutions, reflecting the growing need for flexibility and scalability in customer journey strategies. The report encompasses a vast range of industry sectors that apply customer journey analytics, including aerospace, banking, retail, healthcare, IT, and more—demonstrating the broad applicability of such analytics toolsets across different verticals.
Regional Analysis and Emerging Markets
In its regional analysis, the research meticulously assesses the market across Americas, Asia-Pacific, and Europe, the Middle East & Africa. Expert analysis pinpoints geographic regions displaying robust growth and increases the understanding of regional dynamics that could influence market strategies.
This report not only covers market penetration and competitive intelligence but also touches upon market development, diversification, and product innovation. It underscores the importance of assessing market shares and strategies from a global standpoint to stay ahead in this fast-evolving market landscape.
The Customer Journey Analytics Market study equips stakeholders with pivotal data, ensuring an informed approach to market participation. It projects a definitive guide for existing players and new entrants to identify growth opportunities, technological trends, and prepare for the shifting dynamics of customer experience and journey analysis.
Stakeholders are encouraged to explore this report that seeks to answer vital questions on market size, promising investment areas, and the landscape of technological and regulatory frameworks that are shaping the Customer Journey Analytics sector.
- Assessment of current vendor performance and market share
- In-depth analysis of market trends and emerging applications
- Strategic analysis of market segments and regional growth opportunities
As the digital landscape continues to evolve, the Customer Journey Analytics Market report stands as a testament to the shifts in consumer behavior and the increasing necessity for brands to adapt through strategic, data-driven decisions.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 181 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value (USD) in 2024 | $15.66 Billion |
| Forecasted Market Value (USD) by 2030 | $56.45 Billion |
| Compound Annual Growth Rate | 23.8% |
| Regions Covered | Global |
Market Segmentation & Coverage
This research report categorizes the Customer Journey Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:
Component
- Service
- Consulting Services
- Managed Services
- Professional Services
- Support & Maintenance
- Training & Education
- Solution
Application
- Brand Management
- Campaign Management
- Customer Behavioral Analysis
- Customer Churn Analysis
- Customer Segmentation & Targeting
- Product Management
Deployment
- On-Cloud
- On-Premises
Industry
- Aerospace & Defense
- Automotive & Transportation
- Banking, Financial Services & Insurance
- Building, Construction & Real Estate
- Consumer Goods & Retail
- Education
- Energy & Utilities
- Government & Public Sector
- Healthcare & Life Sciences
- Information Technology
- Manufacturing
- Media & Entertainment
- Telecommunication
- Travel & Hospitality
Companies Profiled
- Acxiom Ltd.
- CallMiner, Inc.
- Cisco Systems, Inc.
- Ignite Enterprise Software Solutions, Inc.
- Indicative, Inc. by mParticle, Inc.
- International Business Machines Corporation
- Kitewheel LLC
- Medallia, Inc.
- NICE Systems Inc.
- Pointillist Inc. by Genesys Cloud Services, Inc.
- Quadient
- Salesforce.com, Inc.
- SAP
- Servion Global Solutions Ltd.
- WebEngage
For more information about this report visit https://www.researchandmarkets.com/r/xhn8je
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