Softeon Hosts Two Innovative Warehousing Solutions Sessions During MODEX

Softeon Warehouse Management System (WMS) experts will share the latest in WMS implementations, automated warehousing and material handling at MODEX in Atlanta

RESTON, Va., March 04, 2024 (GLOBE NEWSWIRE) -- Softeon, the only tier-1 warehouse management system (WMS) provider focused on optimizing warehouse and fulfillment performance to increase operational efficiency, announced it will share the latest in WMS implementations, automated warehousing, and material handling during two live sessions during MODEX 2024 at the Georgia World Congress Center in Atlanta, March 11-14. During MODEX, Softeon is sharing warehouse automation strategies, live demonstrations, and expert networking opportunities.

In addition to exploring Softeon’s WMS software at Booth #C7466, MODEX attendees have the opportunity to engage with company leaders during two sessions:

  1. Ensuring the ROI from WMS Implementations” | Brian Pier, VP, Solution Delivery
    1. Tuesday, March 12 | 1:30 - 2:15 p.m. ET | Theater A
  2. Successfully Navigating the Great Material Handling Integration Challenge” | Mark Fralick, CTO
    1. Wednesday, March 13 | 3:30 p.m. - 4:15 p.m. ET | Theater I

“Automation continues to be a solution for labor challenges, and automation and the integration of several platforms in turn cause operational challenges,” said Mark Fralick, Chief Technology Officer, Softeon. “Integration continues to be a major issue and barrier to success, leading to slow time-to-value. During my MODEX session, I’ll discuss how companies can get faster at WMS deployment. I also look forward to discussing how warehouse execution systems (WES) are enabling the orchestration of fulfillment processes across automated and non-automated processes, as well as the importance of mobile robot platforms for managing robots of different types and vendors in one environment.”

According to a Gartner report, by 2026, over 50% of companies deploying intralogistics robots will have a multiagent orchestration platform. Hence, Fralick will discuss the need to be equipped with capable software to successfully integrate with technology needed to meet the current and future needs of some of the world’s most complex warehouses.

“Companies can improve WMS results by optimizing microflows and by leveraging a composable WMS, which creates flexibility and agility; therefore creating higher levels of adaptability and ROI over time,” said Brian Pier, Vice President of Solution Delivery, Softeon.

MODEX attendees can hear first-hand from Pier about how to deliver expected results and reach time-to-value faster.

In addition to attending Softeon’s warehouse-related sessions, MODEX attendees can join in a hole-in-one putting contest at the company’s booth #C7466. Global supply chain leaders are encouraged to register to meet with Softeon’s team during MODEX by visiting

  1. Gartner “Predicts 2023: Supply Chain Technology” Dwight Klappich, Christian Titze, Tim Payne, Amber Salley, Simon Tunstall; 28 November 2022.

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About Softeon
Softeon is a WMS provider focused exclusively on optimizing warehouse and fulfillment operations. For over two decades now, we have been helping our customers succeed. Investing in R&D enables us to develop software to solve the most complex warehouse challenges. Softeon is laser-focused on customer results, with a 100% track record of deployment success. We believe warehouse leaders shouldn’t have to settle for a one size fits all approach to technology. For more information, please visit

Leah R H Robinson, APR