Direct-To-Consumer (DTC) Genetic Testing Market Analysis and Outlook, 2019-2029, Featuring 23andMe,, Color Health, Helix, Counsyl, and Other Key Players

Dublin, April 26, 2024 (GLOBE NEWSWIRE) -- The "Direct-To-Consumer (DTC) Genetic Testing Market - Global Industry Size, Share, Trends, Opportunity and Forecast, 2019-2029F" report has been added to's offering.

The Direct-To-Consumer (DTC) Genetic Testing Market is experiencing a surge in growth, mainly due to the increasing consumer interest in personalized health. With an anticipated Compound Annual Growth Rate (CAGR) of 8.45% from 2019 through 2029, the market is expected to continue its expansion as individuals seek greater understanding of their genetic predispositions to health conditions. Companies in the market offer an array of services that enable consumers to access genetic information related to health, ancestry, and traits directly.

Challenges in Privacy and Data Security

Amid the industry's growth, privacy and security concerns loom large as consumers and companies grapple with the implications of managing sensitive genetic data. The DTC Genetic Testing Market is dedicated to preserving consumer trust through robust privacy measures and transparent communication. In parallel, the need for accurate interpretation of complex genetic results remains a priority, with continued efforts aimed at refining testing methodologies and enhancing consumer understanding.

Technological Advancements Underscore Market Development

Innovations in genomics, particularly DNA sequencing and data analysis, have been fundamental to the market's development. As technologies advance, companies are able to offer more accurate insights at affordable costs, contributing to widespread adoption of such services. North America holds a commanding position in the market, buoyed by high consumer awareness, a conducive regulatory environment, and a strong presence of leading industry players.

Segmental Insights and Regional Dominance

The report indicates a burgeoning interest in ancestry and relationship testing, alongside a dominant usage of Single Nucleotide Polymorphism (SNP) chips across tests. In terms of regional insights, North America prevails as the leader in the DTC Genetic Testing Market due to its advanced healthcare infrastructure and favorable conditions for market growth.

Enterprises Adapt with Expanded Services and Remote Counseling

In response to the ever-evolving consumer expectations, the DTC Genetic Testing Market is observing a diversification in test offerings. The move toward telehealth and remote counseling as facilitative measures ensures that genetic counseling and support are readily available to consumers, enhancing their understanding of test results.

Key Attributes

Report AttributeDetails
No. of Pages187
Forecast Period2023-2029
Estimated Market Value (USD) in 2023$1.5 Billion
Forecasted Market Value (USD) by 2029$2.41 Billion
Compound Annual Growth Rate8.4%
Regions CoveredGlobal

Companies Featured

  • 23andMe, Inc.
  •, LLC
  • Color Health, Inc.
  • Helix, Inc.
  • Counsyl, Inc.
  • MyHeritage Ltd.
  • Living DNA Ltd.
  • Mapmygenome India Limited
  • Full Genomes Corporation, Inc.
  • Direct Laboratory Services, LLC

For more information about this report visit

About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.


Global Direct-To-Consumer (DTC) Genetic Testing Market