Kingdom of Fun: Saudi Arabia's Leisure & Entertainment Market Surges to $3.9 Billion by 2027: Ken Research

Vision 2030 transforms Saudi Arabia into an entertainment hub, with the L&E market reaching $3.9 billion by 2027. Young population and rising incomes drive demand. Theme parks lead the way, with movie theaters experiencing a revival. Alternative entertainment formats gain traction. International giants join local players, with technology playing a key role. Domestic tourism and sustainability are priorities. E-commerce drives online ticketing.

Gurugram, India, May 21, 2024 (GLOBE NEWSWIRE) -- The curtains are rising on a new era of entertainment in Saudi Arabia! The Kingdom's leisure and entertainment (L&E) market is poised for a spectacular show, with a projected market size of a staggering $3.9 billion by 2027. Fueled by Vision 2030's focus on diversification, a young and growing population, and rising disposable incomes, Saudi Arabia is transforming into a vibrant entertainment hub. This press release, based on Ken Research's insightful report "Saudi Arabia Leisure and Entertainment Market Outlook to 2027: A Playground in the Making," explores the key trends propelling this dynamic market and offers valuable insights for investors, entertainment businesses, and tourism operators alike. 

Lights, Camera, Action! Key Drivers Fueling Saudi Arabia's L&E Boom 

Several key drivers are turning up the volume on Saudi Arabia's L&E scene: 

  • Vision 2030 Paves the Way for Entertainment: Vision 2030, the Kingdom's ambitious economic and social reform program, prioritizes developing the entertainment sector as a key driver of diversification and economic growth. This creates a fertile ground for new entertainment offerings and increased investment in the industry. 

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Alternative Stat-Based Headings 

  • Vision 2030 Unfolds: L&E Market in Saudi Arabia to Reach $3.9 Billion by 2027 (Highlights the role of Vision 2030) 
  • Young & Restless: Growing Youth Population Drives Demand for Entertainment in Saudi Arabia (Focuses on the impact of the young population) 
  • Young Population Craves Entertainment: Saudi Arabia boasts a young population with a growing appetite for leisure and entertainment experiences. This demographic shift presents a significant opportunity for businesses to cater to the evolving needs and preferences of young consumers. 
  • Rising Disposable Incomes Fuel Spending: As disposable incomes rise in Saudi Arabia, consumers are allocating more towards leisure activities. This trend creates a market for diverse entertainment options, from theme parks and movie theaters to live events and sporting activities. 

Market in the Spotlight: Diverse Offerings Take Center Stage 

The Saudi Arabian L&E market caters to a wide range of interests and age groups. Here's a look at the key segments driving growth: 

  • Theme Parks Lead the Charge: Theme parks are expected to be a major growth driver in the Saudi L&E market. The development of large-scale theme parks, featuring thrilling rides, family-friendly attractions, and international franchises, is attracting both domestic and international visitors. 
  • Movie Theaters See a Revival: After a 35-year hiatus, movie theaters are experiencing a renaissance in Saudi Arabia. The growing demand for cinematic experiences is leading to the expansion of existing theaters and the entry of new international players. 
  • Evolving Entertainment Landscape: Beyond traditional options, the Saudi L&E market is witnessing a surge in popularity of alternative entertainment formats. This includes gaming centers, escape rooms, trampoline parks, and indoor sports facilities, catering to a diverse range of interests. 

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Backstage Pass: A Competitive Landscape Emerges 

The Saudi L&E market is witnessing a dynamic shift in its competitive landscape: 

  • International Giants Enter the Arena: Recognizing the Kingdom's potential, international entertainment giants are entering the Saudi market. They bring global expertise in theme park development, cinema operation, and event management, contributing to a more sophisticated and diverse entertainment offering. 
  • Local Players Embrace Innovation: Domestic Saudi companies are capitalizing on the market growth by developing innovative entertainment concepts and investing in local infrastructure. This collaboration between international and local players fosters a vibrant and competitive L&E landscape. 
  • Focus on Technology Integration: Technology adoption is playing a crucial role in enhancing the L&E experience in Saudi Arabia. Virtual reality experiences, digital ticketing solutions, and mobile apps are transforming how consumers interact with entertainment options. 

Envisioning the Future: A Thriving Entertainment Hub 

The Saudi L&E market is poised for exciting advancements: 

  • Focus on Domestic Tourism: The L&E sector plays a crucial role in promoting domestic tourism in Saudi Arabia. By developing world-class entertainment destinations, the Kingdom aims to attract tourists from across the region and beyond. 
  • Sustainability Takes Center Stage: Sustainability is becoming a key consideration for L&E businesses in Saudi Arabia. Eco-friendly theme parks, energy-efficient facilities, and responsible waste management practices are gaining traction. 
  • E-commerce Drives Online Ticketing: The growing popularity of e-commerce platforms is making it easier for consumers to book tickets and plan their entertainment experiences online. 

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Download the full report to gain a comprehensive analysis of the Saudi Arabian Leisure and Entertainment Market and its exciting future. This report equips you with the knowledge needed to navigate this dynamic landscape and position yourself for success in the Kingdom's flourishing entertainment industry.

Market Taxonomy

KSA Leisure and Entertainment Market Segmentation

By Category

  • Movie Theatre Market
  • OTT Market
  • Arcade Market
  • Trampoline Market
  • VR Market
  • Bowling Market

KSA OTT Market Segmentation

By Digital Original Genre

  • Drama
  • Action/Adventure
  • Comedy
  • Animation
  • Children
  • Others

KSA Movie Theatre Market Segmentation

By Revenue Source

  • Tickets
  • F&B
  • Advertisement & Sponsorship

KSA Arcade Market Segmentation

By Type of Game

  • Redemption Games
  • Video Games
  • Electro-Mechanical
  • Pinball
  • Others

By Application

  • Youth Aged (4-17)
  • Adult Ages (18 & above)

KSA Trampoline Market Segmentation

By Booking Age

  • Youth Aged (4-17)
  • Adult Ages (18 & above)

By Booking Mode

  • Offline
  • Online

KSA Bowling Market Segmentation

By Lanes

  • Less than 12
  • Above 12

By Application

  • Youth Aged (6-17)
  • Adult Aged (18 & above)

KSA VR Gaming Market Segmentation

By Application

  • Youth Aged (4-17)
  • Adult Ages (18 & above)

By Booking Mode

  • Offline
  • Online

For More Insights On Market Intelligence, Refer To The Link Below: –

KSA Leisure & Entertainment Market

Related Reports by Ken Research: –

UAE Leisure and Entertainment Market Outlook to 2027 Driven by Increased Consumer Spending & Government Investments, and Entry of International Brands

The integration of cutting-edge technologies, such as virtual reality, augmented reality, and artificial intelligence, is expected to revolutionize the entertainment experiences offered in the UAE. This will create novel and immersive attractions, appealing to both local and international audiences. Saudi Arabia is expected to surpass the UAE in terms of total entertainment industry size based on revenue. The Arcade and Trampoline sectors in Saudi Arabia are projected to experience higher growth compared to the UAE, primarily due to a larger addressable audience in the country.

Saudi Arabia Leisure and Entertainment Market Outlook to 2025 Movie Theatre Market by Revenue (Ticket Admissions, Food and Beverage Sales, Advertisements and Sponsorships), Amusement Park Industry (Ticket Admissions, Food and Beverage, Merchandize, Games and Others) and Alternate Entertainment Avenues (VR Gaming, Bowling Alley and Trampoline Parks)

For the period 2019-20205, the movie theater industry in Saudi Arabia is forecasted to grow at a CAGR of 15% as more movie theater chains enter the market. As movie theaters face footfall challenges, discounts, movie passes can be expected on tickets as well as higher margins on F&B sales. For nationals with higher spending capacity, premium movie viewing formats such as 4D, IMAX and other luxurious offerings such as fine dining and private viewing will help movie theater operators to gain higher revenue from fewer admissions.

Saudi Arabia Movie Theater Market Outlook to 2026 growth is driven by ambitious government initiative, influx of multi-national movie theater companies and pent-up demand for feature cinema

The report titled “Saudi Arabia Movie theater market outlook to 2026: growth is driven by ambitious government initiative, influx of multi-national movie theater companies and pent-up demand for feature cinema” provides a comprehensive analysis of the Saudi Arabia Movie theatre market. The report also covers an overview and genesis, of revenue generated by the industry. Further, the report also includes the competition overview of the cinema market. The report concludes with future market projections of each product segmentation.

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Ankur Gupta, Director Strategy and Growth