Amazon Pay Competitor Profile 2025: A Journey from 'Pay with Amazon' to a Leading Payment Platform

Explore Amazon Pay, a leading payment solution that lets users purchase products on partner websites using saved Amazon credentials. Launched in 2007 and rebranded in 2017, Amazon Pay offers in-store, online, and peer-to-peer payments, plus credit and loan services. Discover in-depth insights into its offerings, competitive landscape, and strategic milestones.


Dublin, May 23, 2025 (GLOBE NEWSWIRE) -- The "Competitor Profile: Amazon Pay 2025" has been added to ResearchAndMarkets.com's offering.

Amazon Pay, originally launched in 2007 as Pay with Amazon, was rebranded in 2017 to its current incarnation. This innovative solution empowers users to make payments on third-party partner merchant websites and apps, utilizing payment methods stored in their Amazon profile. In the United States, Amazon Pay facilitates transactions with major credit and debit cards such as Visa, Mastercard, Discover, American Express, Diners Club, and JCB. For users in India, it extends functionality to adding funds to an Amazon Pay balance for merchant payments and bill settlements.

Expanding beyond online transactions, Amazon Pay entered the realm of credit and loan services. A significant partnership with ICICI Bank in October 2018 brought forth a Visa-branded credit card tailored for Amazon customers. Another substantial development was the launch of Smart Stores in India in June 2020, allowing merchants to create digital storefronts. Customers could conveniently scan store QR codes through the Amazon app to view product offerings and complete purchases using Amazon Pay.

In April 2022, Amazon unveiled the Buy with Prime feature, which allows Prime members to enjoy streamlined checkout on merchant sites using their Amazon Prime credentials and Amazon Pay. Furthermore, in July 2024, Amazon Pay integrated with Delhi Metro Rail Corporation, enhancing commuter convenience by facilitating online booking and digital QR code ticket generation through its platform.

The report provides information and insights into Amazon Pay including:

  • Insight into the business model and strategic objectives
  • Extensive coverage of products and services
  • Comparative analysis with major alternative payment solutions
  • Details on revenue strategies and merchant registration processes
  • Chronicle of significant events and achievements

Key Highlights

  • Amazon Pay, rebranded in 2017, originated as Pay with Amazon in 2007.
  • In July 2017, launched Amazon Pay Places for in-store payments via the Amazon app in the US.
  • April 2019 saw the introduction of P2P money transfers in India via UPI on Android.
  • April 2024 marked a collaboration with Stripe, expanding Amazon Pay's acceptance through the Stripe platform.
  • Plans to launch a standalone payment app in India by March 2025, currently operating through the main Amazon app.

Scope

  • Discover business propositions and strategic milestones such as product launches and partnerships.
  • Analyze operational and financial performances, benchmarking against competitors.
  • Gain detailed insight into the current product and service offerings.

Reasons to Buy

  • Access insights into Amazon Pay's operations and key business activities.
  • Explore its diverse product portfolio and revenue generation strategies.
  • Evaluate competitive dynamics in the alternative payments industry through performance comparisons.



Key Topics Covered:

Table of Contents

  1. Overview
  2. Benchmarking
  3. Revenue Model
  4. Merchant Registration Process
  5. Products and Services
  6. Significant Events
  7. Amazon Pay's Ecommerce Market Share by Country
  8. Supporting Merchants
  9. Appendix



A selection of companies mentioned in this report includes, but is not limited to:

  • Amazon Pay
  • Apple Pay
  • Google Pay
  • PayPal



For more information about this report visit https://www.researchandmarkets.com/r/zboou4

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