Austin, Texas, Dec. 13, 2025 (GLOBE NEWSWIRE) -- Data Monetization in Healthcare Market Size & Growth Analysis:
According to SNS Insider, The Data Monetization in Healthcare Market size was valued at USD 472.7 Million in 2023 and will reach USD 2169.8 Million by 2032, with a CAGR of 18.47% over the forecast period of 2024-2032. The data monetization in healthcare market is expanding quickly because to the growing use of digital technologies such as artificial intelligence, big data analytics, and electronic health records (EHRs).
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The necessity for data monetization has also increased due to the rising incidence of chronic illnesses. Healthcare delivery can be made more efficient and personalized with the use of data analytics. The market's growth trajectory is driven by ongoing technology advancements, growing investments, and advantageous legislative frameworks targeted at enhancing data interoperability and utilization, despite obstacles including data standardization and security concerns.
Growing Use of Cloud Technologies to Augment Market Growth Globally
Cloud infrastructure, which provides safe and scalable ways to store and retrieve large healthcare datasets, is essential to the data monetization of the healthcare industry. Traditional on-premise storage solutions frequently lack capacity and accessibility due to the exponential growth of clinical data, digital health records, and IoT-driven real-time health monitoring. By giving healthcare businesses, a flexible, affordable, and secure environment in which to store, analyze, and profit from their data, cloud platforms help them overcome these obstacles.
Strict Regulations, such as GDPR and HIPAA May Hamper Market Expansion Globally
The use of cutting-edge technologies, such as blockchain and artificial intelligence (AI) in the data monetization of the healthcare industry has revolutionary potential. However, many healthcare facilities lack the specific knowledge needed to use this technology. Block chain, which is renowned for safe and transparent data transactions, and artificial intelligence (AI), which can analyze massive datasets for predictive analytics, are essential for effective and safe data monetization.
Major Players Analysis Listed in the Data Monetization in Healthcare Market Report are
- Accenture – Accenture HealthTech Innovation
- Informatica – Informatica Intelligent Data Management Cloud
- Infosys Limited – Infosys Healthcare Analytics Platform
- Innovaccer Inc. – Innovaccer Health Cloud.
- Microsoft – Microsoft Azure Healthcare APIs.
- Oracle Corporation – Oracle Health Data Analytics
- SAP SE – SAP Health Engagement Platform
- Optum (UnitedHealth Group) – OptumIQ.
- Cerner Corporation – Cerner HealtheIntent.
- Epic Systems – Epic Cosmos Data Network.
- IBM Corporation – IBM Watson Health.
- Allscripts Healthcare Solutions – Veradigm Network.
- IQVIA – IQVIA Real-World Insights Platform.
- Philips Healthcare – Philips HealthSuite Platform.
- McKesson Corporation – McKesson Decision Support Tools.
- Siemens Healthineers – Teamplay Digital Health Platform.
- GE Healthcare – Edison Data Monetization Solutions.
- athenahealth – athenaOne Analytics.
- NextGen Healthcare – NextGen Population Health Analytics.
- Cloudera – Cloudera Data Platform for Healthcare.
Data Monetization in Healthcare Market Report Scope
| Report Attributes | Details |
| Market Size in 2023 | USD 472.7 Million |
| Market Size by 2032 | USD 2169.8 Million |
| CAGR | CAGR of 18.47% From 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Key Segments | • By Method (Data as a Service, Insight as a Service, Analytics-enabled Platform as a Service, Embedded Analytics) • By Enterprise Size (Large enterprises, Small & Medium Enterprises (SMEs)) • By End-User (Pharmaceutical and Biotechnology Companies, Healthcare Players, Medical Technology Companies, Others) |
| Regional Analysis/Coverage | North America (US, Canada), Europe (Germany, UK, France, Italy, Spain, Russia, Poland, Rest of Europe), Asia Pacific (China, India, Japan, South Korea, Australia, ASEAN Countries, Rest of Asia Pacific), Middle East & Africa (UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa), Latin America (Brazil, Argentina, Mexico, Colombia, Rest of Latin America). |
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Segmentation Analysis:
By Method
The Analytics-enabled platform as a service segment dominated the Market and represented significant revenue share of 34.50% Market share during the year 2023. This segment is expanding due to increasing demand for healthcare enterprises to assess uniformity in the trends among the data. During the forecast period, embedded analytics segment is projected to grow at the highest CAGR of 20.04% as these analytics tools help health care organizations enhance their customer interaction.
By Enterprise Size
In 2023, large enterprises segment held a Market share of more than 67.23%. This segment will continue to reach the highest growth due to the increasing efficiency of the cloud infrastructure technique that is seen being adopted by large healthcare enterprises. The Small & Medium Enterprises (SMEs) segment is anticipated to grow at the highest CAGR of 18.80% during the forecast period. The growth of SME segment is attributed to wide adoption of AI platforms and economic data monetization solutions.
Regional Insights:
The North America dominated the Market and represented the share of around 34.5% in 2023, High adoption of big data analytics and ongoing digital transformation in the healthcare sector are anticipated to drive North America data monetization in healthcare industry through the research period. The U.S. healthcare data monetization Market is witnessing a rise in services that provide improved transparency processes within the industry as governments are increasingly encouraging digitization of several industries.
The potential growth opportunities of Asia Pacific data monetization in healthcare industry are attributed to the increasing adoption of cloud computing, growing adoption of artificial intelligence, and developing rapid investments in data centers by major players.
Recent Developments:
- January 2024 - Salesforce: Salesforce introduced advanced tools for real-time patient data analysis, enhancing personalized care using its Customer 360 platform integrated with Einstein AI and Data Cloud functionalities.
- February 2024 - Google Cloud: Google launched a new data platform aimed at healthcare providers to accelerate the monetization of patient data while adhering to HIPAA regulations. This service focuses on AI-enhanced insights for improving diagnostics and operational efficiency.
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Exclusive Sections of the Report (The USPs):
- DATA UTILIZATION & MONETIZATION INDEX – helps you understand how healthcare providers, insurers, and pharma companies are leveraging patient and clinical data for revenue generation through analytics, AI platforms, and data-sharing ecosystems.
- HEALTHCARE SPENDING ANALYTICS – helps you analyze data flow and monetization potential by tracking spending patterns from governments, insurers, and patients, highlighting areas with the highest digital health investment returns.
- PRESCRIPTION & PHARMA DATA VALUE CHAIN – helps you identify key monetization opportunities within drug prescription trends and pharmaceutical usage data, supporting predictive analytics and demand forecasting.
- REGIONAL DATA EXCHANGE ECOSYSTEMS – enables assessment of data monetization maturity by region, evaluating how healthcare data regulations and digital infrastructure impact adoption and value realization.
- PATIENT DATA VOLUME & INSIGHTS GENERATION RATE – helps you gauge the growth in healthcare data produced through EHRs, IoT devices, and clinical trials, and its conversion into actionable, monetizable insights.
- COMPLIANCE & GOVERNANCE BENCHMARKS – helps you understand how data privacy laws (HIPAA, GDPR, etc.) shape monetization strategies and ensure responsible, ethical, and compliant use of patient data.
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