“Digital advertising is a tried-and-true core element for successful political campaigns, as illustrated by the rapid adoption of newer digital channels like CTV we’ve seen over recent election cycles,” said Grace Briscoe, SVP of Candidates and Causes, Basis Technologies. “Winning political playbooks need a combination of speed, scale, precision, engagement and measurability. Programmatic advertising and digital video combine important elements needed for both persuasion and turning out the vote.”
“Digital advertising is a tried-and-true core element for successful political campaigns, as illustrated by the rapid adoption of newer digital channels like CTV we’ve seen over recent election cycles,” said Grace Briscoe, SVP of Candidates and Causes, Basis Technologies. “Winning political playbooks need a combination of speed, scale, precision, engagement and measurability. Programmatic advertising and digital video combine important elements needed for both persuasion and turning out the vote.”