Interpublic Invests in Placed, a Leader in Mobile Attribution
04 sept. 2014 12h25 HE
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INTERPUBLIC GROUP OF COMPANIES, INC.
IPG Media Lab to Lead Strategic Partnership With Placed to Measure the Offline Impact of Mobile Advertising New York, NY - September 4, 2014 - Interpublic Group (NYSE: IPG) and Placed announced...
Mass Technology Leadership Council Announces Finalists for the 17th Annual Technology Leadership Awards
16 juil. 2014 08h00 HE
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MassTLC
CAMBRIDGE, MA--(Marketwired - Jul 16, 2014) - The Microsoft NERD Center played host to a cocktail reception last night during which the Mass Technology Leadership Council (MassTLC) announced the...
SessionM and Zynga Partner to Launch In-Game Real-World Rewards Program
17 juil. 2013 09h00 HE
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SessionM
BOSTON, MA--(Marketwired - Jul 17, 2013) - SessionM, the leading mobile loyalty and ad platform, today announced a partnership with Zynga (NASDAQ: ZNGA), a leading provider of social game services....
New Study Shows Reward-Based Mobile Advertising Improves Brand Engagement and Loyalty With Consumers
17 juin 2013 08h00 HE
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SessionM
BOSTON, MA--(Marketwired - Jun 17, 2013) - Mobile consumers are more receptive when brands offer value in exchange for their time, says new research report Exploring the Role of Value in Mobile...
SessionM Launches Consumer Polls
30 avr. 2013 10h21 HE
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SessionM
BOSTON, MA--(Marketwired - Apr 30, 2013) - SessionM, a leading mobile loyalty and monetization platform, today announced the availability of Consumer Polls, a new feature that allows advertisers...
SessionM Drives User Retention for Mobile Game Developers
19 mars 2013 09h00 HE
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SessionM
BOSTON, MA--(Marketwire - Mar 19, 2013) - SessionM, the leading mobile loyalty and advertising platform, today announced a partnership with mobile game developer Ludia Inc. to increase mobile game...
Runtastic Uses SessionM to Help Users Stick With Exercise Routine
27 févr. 2013 09h00 HE
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SessionM
BOSTON, MA--(Marketwire - Feb 27, 2013) - SessionM, the leading mobile loyalty and advertising platform, today announced a partnership with Runtastic, a mobile health and fitness company dedicated...
Direct Marketing News Names Three Hyper Marketing Execs to Annual 40 Under 40 List
14 nov. 2012 12h31 HE
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Hyper Marketing Inc.
NEW YORK, NY--(Marketwire - Nov 14, 2012) - Tim Ross (President, SolutionSet), Angeline Yeo (VP, Account Management Ryan Partnership San Francisco) and Brendan McKenna (Creative Director, Ryan...
SessionM Drives 250 Percent Lift in Engagement Among Active Users
15 oct. 2012 12h30 HE
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SessionM
BOSTON, MA--(Marketwire - Oct 15, 2012) - There is arguably no bigger issue for app developers than user retention. Consumers frequently use most apps only once, resulting in tremendous untapped...
American Family Insurance Partners With SessionM to Expand Mobile Marketing
10 oct. 2012 09h00 HE
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SessionM
BOSTON, MA--(Marketwire - Oct 10, 2012) - American Family Insurance is increasing its focus on mobile marketing through a new partnership with SessionM and Mindshare, allowing the company to expand...