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05 juin 2017 08h00 HE | Source: Anatomy Media

New Report on How Millennials Discover Programming, Consume Content and Recognize Network Brands Reveals Young Viewers are Unable to Identify Network Behind Programs

NEW YORK, June 05, 2017 (GLOBE NEWSWIRE) -- Today, ANATOMY released the results of its 2017 "The Young and The Brandless" report, which provides an in-depth look at the media consumption,...
20 sept. 2016 08h00 HE | Source: ANATOMY MEDIA

New Report Reveals Pervasive Ad Blocking and Preference for Video Piracy Over Linear Television Among Millennial Viewers

NEW YORK, NY--(Marketwired - Sep 20, 2016) - Following industry reports that indicate millennials spend 54 percent of their TV viewing time streaming content rather than watching traditional live...