Half of Marketers are Not Prepared to Succeed in a Cookieless World; Majority Won’t Use UID
24 janv. 2024 08h53 HE
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Basis Technologies
CHICAGO, Jan. 24, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced survey results...
Basis Technologies Named the No. 1 Ad Age Best Place to Work in 2024
22 janv. 2024 09h54 HE
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Basis Technologies
CHICAGO, Jan. 22, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, announced today that it has been...
Basis Technologies is the First DSP to Integrate Google Ads Performance Max Campaign Reporting
05 déc. 2023 08h55 HE
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Basis Technologies
CHICAGO, Dec. 05, 2023 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced a first-to-market...
Basis Technologies and Jounce Media Automate Blocking of Ads on Low quality Websites
09 nov. 2023 09h42 HE
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Basis Technologies
CHICAGO, Nov. 09, 2023 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced automated protection...
Basis Technologies and LG Ad Solutions Announce Exclusive Partnership for Connected TV Political Advertising
07 nov. 2023 08h54 HE
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Basis Technologies
CHICAGO, Nov. 07, 2023 (GLOBE NEWSWIRE) -- Basis Technologies, a global provider of programmatic advertising and media automation solutions along with LG Ad Solutions, a global leader in connected...
TV Ads Influence Millennials Holiday Gift Buying 34% More than Average Consumer
12 oct. 2023 08h48 HE
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Basis Technologies
Basis Technologies shows that TV ads (on linear and CTV) influence Millennials’ holiday gift buying 34% more than the average US consumer.
Basis Technologies Integrates Snapchat Ad Management and Reporting
21 sept. 2023 08h56 HE
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Basis Technologies
CHICAGO, Sept. 21, 2023 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced a first-to-market...
Fortune Media and Great Place To Work Rank Basis Technologies No. 2 Among Best Workplaces in Advertising & Marketing in 2023
13 sept. 2023 08h55 HE
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Basis Technologies
CHICAGO, Sept. 13, 2023 (GLOBE NEWSWIRE) -- Great Place To Work® and Fortune have selected Basis Technologies (https://basis.com) as the No. 2 ranked company for the 2023 Fortune Best Workplaces in...
Basis Technologies and FreeWheel Partner to Fuel Greater Advertiser Access to Premium CTV Ad Inventory
23 août 2023 08h57 HE
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Basis Technologies
CHICAGO and NEW YORK, Aug. 23, 2023 (GLOBE NEWSWIRE) -- Basis Technologies, a global provider of programmatic advertising and media automation solutions, today announced an integration with...
Three-Quarters of Marketers Use Generative AI Every Month; Half Use It Weekly
27 juil. 2023 08h55 HE
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Basis Technologies
CHICAGO, July 27, 2023 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced survey results...