Only 1 in 7 Marketers Have Digital Infrastructure to Deliver Mature Hybrid CX
08 déc. 2022 08h00 HE
|
CMO Council
SAN JOSE, Calif., Dec. 08, 2022 (GLOBE NEWSWIRE) -- It’s no secret that the last few years have upended the way customers want to interact with companies. SAS’ Experience 2030 report released during...
Cross-Cultural Marketer and Former CEO Chairs CMO Council Advisory Board in Europe
05 déc. 2022 08h00 HE
|
CMO Council
LONDON, Dec. 05, 2022 (GLOBE NEWSWIRE) -- Ricardo Oberlander, the epitome of an accomplished, cross-cultural marketer who graduated to the CEO role of a major consumer products company, has been...
Study Finds Consumer Demand for Ecommerce Home Delivery Placing Intense Pressure on Retailers and Consumer Products Companies
08 nov. 2022 08h00 HE
|
CMO Council
SAN JOSE, Calif., Nov. 08, 2022 (GLOBE NEWSWIRE) -- A new study by the CMO Council and Business Performance Innovation (BPI) Network finds retailers and consumer products companies are scrambling to...
National Marketers Lack Vision Into Local Demand
18 oct. 2022 08h00 HE
|
CMO Council
SAN JOSE, Calif., Oct. 18, 2022 (GLOBE NEWSWIRE) -- A third of national marketers say 40% or more of their company’s revenue comes from local business partners. Yet two-thirds of national marketers...
Nearly Two-Thirds of Global Marketers Lack Confidence in Their Data, Analytics, Insights
12 juil. 2022 08h00 HE
|
CMO Council
SAN JOSE, Calif., July 12, 2022 (GLOBE NEWSWIRE) -- To spot sudden, disruptive changes in customer and market behavior, modern marketers need high-velocity data marketing, according to a new report...
CMOs Seeking To Lower Sourcing Costs, Speed Time To Value
07 juin 2022 08h00 HE
|
CMO Council
SAN JOSE, Calif., June 07, 2022 (GLOBE NEWSWIRE) -- Given today’s marketing pressures, such as tighter budgets, leaner staff, growth of digital marketing and MarTech, and higher expectations of...