Fiksu DSP Adds Power
Fiksu DSP Adds Powerful Self-Serve Functionality to its Demand Side Platform
14 juin 2017 10h00 HE | Fiksu, Inc.
BOSTON, June 14, 2017 (GLOBE NEWSWIRE) -- Fiksu DSP, the data-fueled mobile marketing technology company, has launched a self-serve product to its demand side platform that will enable customers to...
Mobile Data Across A
Mobile Data Across Android & iOS Reveal Value for Marketers
30 mars 2017 10h00 HE | Fiksu, Inc.
BOSTON, March 30, 2017 (GLOBE NEWSWIRE) -- Published today, February indexes from Fiksu DSP, the data-fueled mobile marketing technology company, revealed a month-over-month decrease in competition...
Mobile marketing dat
Mobile marketing data from Fiksu DSP indicates more app installs, less loyalty
28 févr. 2017 10h00 HE | Fiksu, Inc.
January indexes reveal trend in app experimentation among smartphone users BOSTON, Feb. 28, 2017 (GLOBE NEWSWIRE) -- Published today, January indexes from Fiksu DSP, the data-fueled mobile...
Fiksu DSP indexes re
Fiksu DSP indexes reveal less seasonal variation, higher baseline for 2017 ad spend
26 janv. 2017 10h00 HE | Fiksu, Inc.
BOSTON, Jan. 26, 2017 (GLOBE NEWSWIRE) -- Published today, December indexes from Fiksu DSP, the data-fueled mobile marketing technology company, revealed decreased costs month over month, continued...
Mobile ad buying shi
Mobile ad buying shifts in response to Android maturity, iPhone sales, holiday strategy
28 déc. 2016 10h00 HE | Fiksu, Inc.
BOSTON, Dec. 28, 2016 (GLOBE NEWSWIRE) -- Published today, November indexes from Fiksu DSP, the data-fueled mobile marketing technology company, reveal indications of the RTB market responding to...
Crowded app market s
Crowded app market still ripe with opportunity, according to new Fiksu DSP consumer survey
15 déc. 2016 09h00 HE | Fiksu, Inc.
BOSTON, Dec. 15, 2016 (GLOBE NEWSWIRE) -- A new consumer survey from Fiksu DSP shows these key findings about how consumers interact with apps and mobile ads: 87 percent of smartphone users use...
iPhone 7 & Holiday S
iPhone 7 & Holiday Spend Driving Up Mobile Ad Costs
30 nov. 2016 09h00 HE | Fiksu, Inc.
BOSTON, Nov. 30, 2016 (GLOBE NEWSWIRE) -- Published today, indexes from Fiksu DSP, the data-fueled mobile marketing technology company, reveal that mobile ad costs are on the rise, a result...
Fiksu DSP CPM Index
New Fiksu DSP Indexes show market maturity changing mobile advertising habits
07 oct. 2016 09h00 HE | Fiksu, Inc.
BOSTON, Oct. 07, 2016 (GLOBE NEWSWIRE) -- New indexes from Fiksu DSP, the data-fueled mobile marketing company, reveal growing interest from mobile advertisers in Android, as shown by increasing ad...
matt mcginty headshot
Fiksu DSP brings on new SVP of Global Sales and relocates HQ to Newbury Street
17 août 2016 10h00 HE | Fiksu, Inc.
BOSTON, Aug. 17, 2016 (GLOBE NEWSWIRE) -- Fiksu DSP, a leading mobile DSP, today announced that it hired Matt McGinty as Senior Vice President of Global Sales and moved offices to a new location...
Fiksu’s evolution continues with launch of four new mobile marketing companies
25 juil. 2016 09h00 HE | Fiksu, Inc.
BOSTON, July 25, 2016 (GLOBE NEWSWIRE) -- Fiksu, the data-fueled mobile marketing technology company, and Noosphere, an international asset management firm, today announced that they’ve founded...