Samba TV Unveils Groundbreaking GenAI Technology at NewFronts that Provides Actionable Context for Video Advertising
01 mai 2024 14h30 HE
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Samba TV
SAN FRANCISCO, May 01, 2024 (GLOBE NEWSWIRE) -- Samba TV, the market leader in next-generation TV data and measurement, is debuting new capabilities at Newfronts today for Samba AI™, the company’s...
Samba TV Unveils Real-Time Ad Targeting for Political Advertisers to Respond Quickly to Shifting Voter Audiences
04 avr. 2024 09h47 HE
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Samba TV
SAN FRANCISCO, April 04, 2024 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today unveiled critical new technology to arm...
Samba TV Announces Integration with Meta for Lift Measurement
26 mars 2024 10h45 HE
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Samba TV
SAN FRANCISCO, March 26, 2024 (GLOBE NEWSWIRE) -- Samba TV, a leading provider of TV technology for audience data and omniscreen measurement, today announced its measurement tools have been...
Samba TV's State of Viewership Report Finds Declining Linear Reach and Surge in OTT Hours Watched, Shaping Advertising Opportunities in 2024
08 févr. 2024 09h00 HE
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Samba TV
SAN FRANCISCO, Feb. 08, 2024 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today released its latest State of Viewership report,...
Samba TV and HyphaMetrics Announce Exclusive Integration of Viewership Data and Cross-media Panel to Form the Most Unified Dataset in the Market
08 janv. 2024 08h00 HE
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Samba TV
SAN FRANCISCO, Jan. 08, 2024 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced its partnership with HyphaMetrics, the...
Samba TV extends Samba AI® to Holistically Measure ROI from Paid Media, Product Placement, and Sports Sponsorship
04 janv. 2024 09h00 HE
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Samba TV
Enlightening Results for Lenovo™ as an Early Adoptee of Samba TV’s Generative AI to Gain Insights from its Formula 1® Sponsorship SAN FRANCISCO, Jan. 04, 2024 (GLOBE NEWSWIRE) -- Samba TV, the...
Snap Inc. Selects Samba TV as a Preferred Measurement Partner
03 janv. 2024 08h00 HE
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Samba TV
SAN FRANCISCO, Jan. 03, 2024 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced a strategic partnership with Snap Inc.,...
Samba TV Study Shows that 2024 Political Advertisers Face Steep Challenges Reaching the Crucial Youth Vote
16 nov. 2023 08h00 HE
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Samba TV
SAN FRANCISCO, Nov. 16, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today released its comprehensive Guide to Political...
New Samba TV Study Finds Millennials Are the Key for Ad-supported Streaming Success
26 oct. 2023 08h00 HE
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Samba TV
SAN FRANCISCO, Oct. 26, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today released its Guide to Targeting Millennials study...
Samba TV Announces Exclusive Integration of Affinity Solutions’ Deterministic Purchase Media Metrics to Usher in the Next Generation of Advertising Measurement and Activation
16 oct. 2023 08h00 HE
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Samba TV
NEW YORK, Oct. 16, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced the integration of Affinity Solutions’...